Monday, June 30, 2014

Shower System Display

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The LATICRETE HYDRO BAN Shower System Counter Display

Would YOUR business benefit by having one of these displays ?

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Friday, June 27, 2014


"There isn't enough space for me to explain how much I took away from PTK. One very important thing worth mentioning though is that ever since we went there last year, my bottom line has increased. There were so many things that Laticrete offers in terms of support that I didn't even know existed and I utilize them now. A great, simple example is the Lifetime Tile and Stone System Warranty, which has closed more jobs than I can count and justifies my pricing."
Jim Picarazzi
Jack Splash's Backsplashes and Floors
Rochester, NY

Click here for more information regarding Laticrete PTK Educational & Training events.

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Thursday, June 26, 2014


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Wednesday, June 25, 2014

Laticrete - Who Are We ?

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Tuesday, June 24, 2014

Mosaic Art Competition

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Monday, June 23, 2014

Durability & Robust Strength Adhesive Mortar

"I meant to write and tell you about my experience last week with the Angelo State mosaic wall. Some skaters were using it as a "rail" and scratched and scuffed it. Three of the bullnose pieces had chips at the expansion joint. I tried to chisel them off, but the 4237 was SO STRONG that the tile pieces either shattered, taking the glaze of the neighboring piece with them, or they lifted some of the original concrete bench surface with the tile itself. WOW. Not a pleasant repair situation for me, but I can surely testify that the One Step Method sticks like crazy!!!!!!"

Julie Richey
Subscribe to the Julie Richey Mosaics newsletter at

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Friday, June 20, 2014

Careers at Laticrete

We continue to grow.

We seek experienced people to fill a range of roles across the USA and around the world.

We promote our comprehensive system approach and product range to Architects, Engineers, General Contractors, Tile Installers, Consultants, Associations and Organizations.

We seek people with:

Strong results in Specification Sales
An understanding of Construction Materials and Methods
Strong presentation skills
Experience in the Construction Industry

See a range of opportunities at Laticrete - Click here.

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Thursday, June 19, 2014

Recycling a Laticrete Pail

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Recycling a Laticrete Pail
"Farm in PA. Chickens.  Auto feeder so they don't trample us every time we go outside."

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Wednesday, June 18, 2014

Laticrete 226 Thick bed Mortar

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Eliminate jobsite measuring & mixing of PC and sand.

Tuesday, June 17, 2014

Uncoupling Mat - Solve Underlayment Problems

Monday, June 16, 2014

Eco Stone Wall Veneers Project

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Project Details

Project Name: Eco Stone Wall
Project City: Bondi
Project State/Territory/Province: NSW
Project Country: Australia

Project Area: 30 m²
Climate: Tropical

Product(s) Used:
LATICRETE® Masonry Veneer Mortar - MVIS

Learn more about masonry veneer installation systems. 

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Thursday, June 12, 2014

What ?

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OK, so WHAT exactly are we seeing here ? Why ?
Hint - Glass Mosaic Tiles

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Wednesday, June 11, 2014


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The LATICRETE® SUPERCAP® System is a time-saving, cost-effective method in finishing new concrete or capping existing slabs. This proven lean tool provides benefits right from the start of concrete placement in division 3 and flows through to division 9. It's what gives LATICRETE SUPERCAP the confidence to say, "We Own The Floor℠".
The LATICRETE SUPERCAP System combines a LEED contributing, GREENGUARD certified, low alkali, self leveling cement-based technology with a computer controlled mobile blending unit (the pump truck).
This revolutionary system benefits the entire project from design to completion by providing predicable results that save time, money, and improve overall quality. We call it .... The Next Generation Slab®.
There’s Nothing Like it in the Industry.
Click here to learn more or to watch the video

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Tuesday, June 10, 2014

Permacolor at 32 Old Slip

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Permacolor on job site
32 Old Slip
New York City

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Monday, June 09, 2014

Mosaic Tile Pool Jobsite

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Project Details

Tile / Stone Subcontractor: Crown Pools
Project Name: Crown Pools Residential Pool Project
Project City: Brisbane
Project State/Territory/Province: QLD
Project Country: Australia

Project Area: 15 m²
Climate: Tropical
Project Description: 335 used to install the natural Stone. 4237/211 Grey used to install the mosaics. PERMACOLOR® used to grout.

Product(s) Used:
LATICRETE® 211 Powder
335 Premium Flexible Adhesive
LATICRETE® 4237 Latex Additive
LATICRETE® PermaColor™ Grout

Click here for more info

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Friday, June 06, 2014

Reference Request Received

I received an email from a tile contractor friend:

"Hi Henry and Kevin,

I know Laticrete cannot take sides with their customers, but would you be willing to write a brief paragraph on our tile work?

We use this to send to serious potential clients and your thoughts would be really appreciated.

No rush, I know you both are very busy. And if it is company policy that you don’t provide referrals for contractors I completely understand.

Here is a recently completed project in Makena, South Maui.  Existing on grade concrete deck. We used vacuum attached grinders to remove high spots and to provide a clean bonding surface.

Shrinkage cracks were treated with Laticrete Hydrobarrier with fabric reinforcment.  

18” tumbled travertine was set with 4XLT and grouted with Permacolor Mushroom. Movement joints filled with Latasil.

All Laticrete products from Hawaiian Ceramic Tile in Kahului,Maui."

Isaac Homza
Higher Standard Tile & Stone

My Reply to Isaac:

Why I am comfortable writing a referral for Isaac Homza:

Because he is a true craftsman.  Because he does carefully thought out, carefully planned beautiful tilework.  Because he is the type of tile installer that we would want on our own tile and stone installations ! Because we believe that we are fortunate to be Isaac's installation materials choice on his projects.

"Isaac Homza is a true tile and stone craftsman. He is meticulously careful regarding planning and preparing his tile and stone projects.  He is careful and thoughtful regarding the overall installation process from materials selection to Jobsite preparation to actual installation of the tile or stone to final Jobsite cleanup."

Click on photos to enlarge

Isaac Homza
Higher Standard Tile & Stone

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Thursday, June 05, 2014

Who We Are -

Our Core Values at Laticrete:


Integrity and Ethics

Passion and Commitment


Customer Centricity

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Wednesday, June 04, 2014


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Click here "For The Rest Of The Story."

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Tuesday, June 03, 2014

DalTile Anaheim, CA Event Thursday !

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Daltile Anaheim Gallery -  Island Event

Aloha Everyone

Thursday June 5 The Daltile Anaheim Gallery will close at 2p.m.  The event begins at 5 p.m. and ends at 8 p.m. We have a DJ for fun music and he’s happy
to take requests throughout the event. There will be raffles going throughout the event.

Dress:  Is “Island”.  Men wear your favorite Hawaiian shirt  or fun shirt of summer colors and gals can be island themed or just fun summer colors!!

The event is catered by “Island Luau” – They will be set up in the parking lot. 
We will have beer and wine inside at the Hospitality Bar and and an Island set up outside for cold waters and sodas.

Parking:  In the front of the Slab Yard for guests.  


Will all be provided one 6’ banquet table with an Ivory tablecloth and a grass skirt (for the table)!!!!  

Mohawk, AO and Marazzi: will be setting up inside the Gallery.  Mohawk is in the Conference Room.  AO is at the front of the Gallery by the Mosaic Niche.  Marazzi is at the front of the Gallery just outside the Conference Room. 

All Other Vendors including Laticrete will be setting up outside in the specified area of the Gallery parking lot.  

We are very excited about this year’s Island Event!!!!  

Thank you all for joining us.

We will be showing off all of our newest and best products and having a great time doing it.  Enjoy the networking and growing your business Luau Style!!!


Linnea Graves l Manager
Daltile Tile & Stone Gallery #386
1600 S. Page Court l Anaheim, CA 92806
Office: (714) 634-4794 l Fax (714) 634-8673

Large & Thin

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Monday, June 02, 2014

Some Tilers Are Artists

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Project Details

Project Name: Noosa Private Residence Pool
Project City: Sunshine Coast
Project State/Territory/Province: QLD
Project Country: Australia
Project Area: 250 m²
Climate: Tropical
Project Description: N/A
Install Date: 4/15/2014
Tile / Stone Subcontractor: Jack Boyd Pools
Project Type: Residential
Product(s) Used:
  • 335 Premium Flexible Adhesive
  • LATICRETE® 3701 Fortified Mortar Bed
  • LATICRETE® Hydro Ban™
Substrate(s) Used:
  • Concrete - Cast in Place Walls
Application Type(s) Used:
  • Swimming Pool
Finish Type(s) Used:
  • Glass Mosaic Tile

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Sunday, June 01, 2014

Show The Flag

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