Monday, April 29, 2013

Ride for a Reason !

Email received:

David & Lee:
I thought I would share a little news with you.
First I wanted to thank you again for Laticrete's continued support
of our annual charity bike ride for our local Boys and Girls Club. As
you know last year we decided to take on a monumental task and attempt
to set a Guinness World Record for Most Miles Bicycled in 24 hours by
a Team. I know it has been a while since we last spoke and I guess
this is probably a great example of the saying "Good things come to
those who wait."
I am happy to say we received word over the weekend that we have been
awarded the Official Guinness World Record title for "The farthest
distance travelled on a Bicycled in 24 Hours by a Team" The record is
now official and the title mark is set at 982.39 km (610.53 miles).
Thanks again for your support without sponsors like Laticrete it
wouldn't have been possible!
Ian Martin
Vice President of Commercial Sales
Great Floors LLC
Corporate Office
524 E Sherman Avenue
Coeur d'Alene, Idaho 83814
P: 208.664.5405 X114
F: 208.667.5994

Click on photos to enlarge

Labels: , ,

Friday, April 26, 2013

Laticrete Safety Vests

Click on photo to enlarge
Another use for Laticrete Jobsite Safety Vests
A Laticrete MVP Hunting Trip
If you would like a Laticrete Safety Vest send me an email.  Chick here.

Success in the tile and stone installation business is rarely the result of chance. It requires
LATICRETE MVPexperience, careful planning, prudent risk assessment and consistent execution day in and day out. It takes a team of smart management, dedicated labor, and reliable and involved suppliers. Laticrete is fully committed to its Most Valued Partners in every way to assure the highest levels of service and tangible value before, during, and after the sale.
Many of the biggest and best contractors and dealers in North America have joined our MVP team and are enjoying all of its benefits – why not you?
If you would like to know more about the Laticrete MVP program click here.

Labels: , , , , ,

Thursday, April 25, 2013

The Back Butter Buddy Is Here!

Click on photo to enlarge
The Back Butter Buddy
"To assure a secure bond to substrates, tiles must be "back buttered" with setting material, especially 12" and larger sizes. With its 360 degree spinning capability, The Back Butter Buddy™ makes the back buttering process simple and easy. Capable of supporting up to 200 lbs of stacked tiles, it simply fits on the top of a standard 3 or 5 gallon bucket. The Back Butter Buddy eliminates fatigue and injury. It also reduces breakage of tiles. The Back Butter Buddy was invented by a Contractor, for Contractors."
Click here for more info and to watch a video.

Labels: , , ,

Wednesday, April 24, 2013

Oogle 5 Days Until Coverings

Click on image to enlarge

Only 5 days until Coverings! 
Visit us at booth #7731 for a look at our new innovative products. See you next week!

Labels: , , , , ,

Tuesday, April 23, 2013

Who is Oogle ?

Click on photo to enlarge
Oogle and the new version of the Laticrete App
(Note that the background is a Laticrete HydroBan shower system !)

Have you downloaded the newest version of our Laticrete mobile app? Grout & thinset coverage calculations ! A full Product Catalog.  Access to MSDS sheets.  All on your iPhone, iPad or Android smartphone.
Oogle wants everyone to know we will be showcasing the new version of the Laticrete app as part of our new digital kiosk at Coverings! Visit us at booth #7731 to check it out!
Click here for more information regarding the Laticrete App.
Click here for more information regarding Coverings.

Labels: , ,

Monday, April 22, 2013

Something New !

Click on image to enlarge

Click here to read more.

Labels: , , ,

Friday, April 19, 2013

Interesting Email Received Today

All is well expanding the business to the East Bay area of San Francisco.
You guys are great, some of the best products on the market!

Rod Chambers
Charmet Tile
Office 858-695-0804 x 224
Fax      858-695-2454
Cell     619- 921-6905


Thursday, April 18, 2013

Pietre dure mosaic table grouting

A info and photos from a tile contractor:

I was asked to grout a custom mosaic “Pietre dure” table customers bought while in Maldaba (Jordan). I used Laticrete PermaColor in Marble Beige for its qualities - able to be used in small tight grout joints, fast setting, color consistency and also its improved stain resistance.

Click on photos to enlarge
Pietre dure mosaic

What is Pietre dure ?  Here is what Wikipedia has to say about the subject:

Pietra dura or pietre dure (see below), called parchin kari in South Asia, is a term for the inlay technique of using cut and fitted, highly-polished colored stones to create images. It is considered a decorative art. The stonework, after the work is assembled loosely, is glued stone-by-stone to a substrate after having previously been "sliced and cut in different shape sections; and then assembled together so precisely that the contact between each section was practically invisible". Stability was achieved by grooving the undersides of the stones so that they interlocked, rather like a jigsaw puzzle, with everything held tautly in place by an encircling 'frame'. Many different colored stones, particularly marbles, were used, along with semiprecious, and even precious stones. It first appeared in Rome in the 16th century, reaching its full maturity in Florence. Pietra dura items are generally crafted on green, white or black marble base stones. Typically the resulting panel is completely flat, but some examples where the image is in low relief were made, taking the work more into the area of hardstone carving.

Info above from Wikipedia and used under Fair Use principle. Used & attributed !

Read more - click here.

The Tile Contractor:

Labels: , , , , , ,

Wednesday, April 17, 2013

Coverings in Atlanta

 Click on images to enlarge
Coverings is less than 2 weeks away, so Oogle is preparing his packing list! Will you visit us at our Laticrete exhibit at Coverings - booth #7731?

Labels: , , , , ,

Tuesday, April 16, 2013

Installation of Laticrete Linear Drain (Part 1)

Click on image to enlarge
Click here to see the installation video

Taken from a Blog belonging to The Floor Elf:

The wonderful folks at Laticrete sent me a linear drain to play with. And you know me – I bastardized it until it was virtually unrecognizable, ran it through the paces and did things you really shouldn’t do with nice, high-end products like this.

Read the entire Blog posting - click here.

Click on photo to enlarge
Linear Drain mock-up / display

Labels: , ,

Monday, April 15, 2013

Interesting Comments

I received an email with these comments from a tile contractor:
The guys are using your products consistently with great success.
Whenever we are pressed on warranty concerns Laticrete is where we
turn..... Keep up the great work!
Thanks and take care,
Gary W.
A few words about Warranties:
When selecting the installation system for your project, consider the value and peace of mind that a LATICRETE® warranty can bring. LATICRETE provides comprehensive commercial and residential warranty programs. However, our best guarantee is our 50 years of experience with industrial, commercial and residential installations in every imaginable climate around the world.

Read more - click here

Click on image to enlarge

Labels: , , ,

Friday, April 12, 2013

Ron Nash The Runner

Click on photos to enlarge

Want to know about commitment ?  About changing one's lifestyle ?  About personal growth at Laticrete ?  Chat with Ron !
Ron Nash
VP Sales and Marketing
Laticrete International
(203) 671-0057

Labels: , , ,

Thursday, April 11, 2013

An Email Conversation

Mr. Rothberg,
Thank you for the email. Yes, my questions have been answered. Steve was very prompt at contacting me and clarifying the information. John Whipple also contacted me as well through the email you forwarded to him. John has graciously offered his help on my bathroom project. He has been a wonderful resource. I would like to thank you personally for that. It is much appreciated. Between Steve and John, I have no doubts this will be successful. 
I have had the pleasure of communicating with Sean, Jay, Steve (and Danielle) from your company. They all have gone above and beyond in their willingness to reach out to me and offer help and answer questions in any way they can. I'm excited waiting for the products to arrive. Thank you so much. I am still in awe that your company is doing this for me family.
With deepest gratitude,

On Apr 3, 2013, at 7:38 PM, "Henry B. Rothberg"
Have your questions been answered ?
Henry Rothberg

From: jenna 
Date: Saturday, March 23, 2013 6:18 PM
To: Henry Rothberg
Subject: HydroBan shower system
Hello. John Whipple linked your email to a post I had on the Terry Love forum, to ask you a question about using Laticrete products. Since then, your company (Danielle and Sean Boyle) read one of my posts on another website and has contacted me regarding my bathroom renovation. My husband is currently deployed overseas, and as a thank you to him and my family, your company is very graciously supplying my bathroom products. I am overwhelmed by this generosity and extremely  thankful for everything. While doing my research before even purchasing anything I realized that I wanted to use Laticrete from all of the positive reviews and comments I had read about. I have done hours upon hours of research and reading online to make sure this is done correctly and to code. I am doing all of the installation with the help of my brother. I had a couple of technical questions about proper installation of the products I plan on using. 
My subfloor is only 1/2 inch plywood. I understand that I need at least 3/4 inch subfloor for the pre-sloped pan. I would like to add additional floor on top of what is currently there. Do I just add 1/4 to make it 3/4 inch, or 1/2 inch to make it stronger? I want what would be best, but don't want to over-do it either. Do you recommend wood or concrete board under the pan? Data sheet says both are acceptable. 
Next question is about the vapor barrier. I am going to install cultured granite panel walls for the bottom 72 inches, then apply a 6 inch strip of accent mosaic glass tile, and then apply more cultured granite that go to the ceiling. The cultured walls are considered waterproof, so waterproofing the concrete substrate is not required. (I am going to apply HydroBan up about 5-6 inches on the concrete board adhered to the shower pan). In Ohio I was told that a vapor barrier is required. Since the HB Shower pan is a sealed system, where does the bottom of the vapor barrier go? I have considered putting HB on the walls also just to avoid the vapor barrier issue, and to also reinforce the waterproofing. They walls are adhered to the concrete board using 100% Silicone. I am going to use Latasil for this. Will the Latasil adhere to the HB? Suggestions or recommendations? Data sheet says to use ceramic tile for shower floor. I have 1 inch square porcelain tile that's only 1/8 inch thick picked out. (It is rated for wall and floor instillation.) Will that work on the shower floor, or should  pick out some 2x2? I wasn't sure if the drain sits low enough for the tile I have chosen.
Thanks so much for any help you are able to provide,

Labels: , , ,

Wednesday, April 10, 2013

Spring Has Arrived

Click on photo to enlarge
Spring has arrived in Bethany, CT
The Bikes are out!
Laticrete parking lot

Labels: , ,

Tuesday, April 09, 2013

KickStarter Project !

LowLine: An Underground Park on NYC's Lower East Side
What is the LowLine?
We want to transform an abandoned trolley terminal on the Lower East Side of Manhattan into the world’s first underground park.  It will be a new kind of public space, using solar technology for natural illumination, and cutting edge design to capture and highlight a very special industrial space.
A park… underground?!?
Ever wonder why there's so little green space in New York?  There aren’t a lot of empty plots of land just waiting to be turned into new parks. New Yorkers have had to be a little more creative, and must look in unusual places – the High Line, a park built on an old elevated rail trestle, is a great example. 
Read more - Click here
Click on photos to enlarge

What is Kickstarter ?  
Kickstarter is a new way to fund creative projects.
We’re a home for everything from films, games, and music to art, design, and technology. Kickstarter is full of projects, big and small, that are brought to life through the direct support of people like you. Since our launch in 2009, more than 3.7 million people have pledged over $548 million, funding more than 38,000 creative projects. Thousands of creative projects are raising funds on Kickstarter right now.
Read more - Click here.

Click on images to enlarge

Labels: , , , , ,

Monday, April 08, 2013

Stone Facades & Veneers

Click on images to enlarge

The Laticrete Masonry Veneer Installation System (MVIS) provides methods & materials for the installation of thin stone veneers - a comprehensive quality controlled installation system. Featuring proven materials & technologies Laticrete MVIS products include a revolutionary waterproofing membrane, polymer fortified adhesive mortars that provide non-sag performance, a scratch and brown coat mortar, a masonry pointing mortar and a 100% silicone sealant.

Click here for more information regarding Laticrete MVIS products.

Labels: , , , ,

Friday, April 05, 2013

Good Looking Linear Drain Installation

Click on photos to enlarge
Click here for more info or to watch a How To Install video

Labels: , , , ,

Thursday, April 04, 2013

Living Tiles

Click on photos to enlarge

I received an interesting email from one of our key Laticrete guys in the field regarding a fascinating installation:

Another item for your blog. Moss Tile from Benetti Stone. 7x7 living tile installed with Latapoxy 300.

Whole Foods Store in Campbell, CA  Tile Contractor: Pennacchio Tile, Santa Rosa, CA (one of our MVP’s of course) Glass mirror panels were installed by a glass contractor.

 The "Living Tiles" are made from some sort of lichen on a resin base. Different colors available. Really interesting. More info here:

The tile contractor:
Leo Pennacchio
Pennacchio Tile, Santa Rosa, CA
(707) 974-3977

The email was from
Jeffrey T. Carder the Laticrete Contractor Sales Representative based in the San Francisco Bay area.  Interesting in technical support on your Bay area job site ?  Contact Jeff: (203) 927-1059 or

Labels: , , , , ,

Wednesday, April 03, 2013

New Version of the Laticrete App

Click on images to enlarge
New Version of the Laticrete App now available

More info - click here.

Labels: , , , ,

Tuesday, April 02, 2013

Laticrete In Indonesia

Click on image to enlarge

Innovative tile and stone installation systems
Green approachOne of Laticrete’s long-term goals is to serve and educate the industry in order to create a more sustainable environment. To put into practice what it preaches, the company works very closely with suppliers who adopt environmentally-friendly technologies. Laticrete tile and stone installation materials meet the most stringent product emissions criteria developed by the Singapore Environment Council (SEC) for low-emitting building materials.
The company offers a comprehensive system of Singapore Green Label certified products which include product categories such as waterproofing, thin bed adhesives, thick bed screeds and grouts. From the substrate up, Laticrete offers a complete system of low-VOC products and antimicrobial protection. Its two newest products in the ASEAN region are:
Laticrete SpectraLOCK 2000 IG: A 100 percent solids epoxy industrial grout specifically formulated to provide maximum chemical and stain resistance with ease of installation. Easy to trowel and clean, Laticrete SpectraLOCK 2000 IG offers extended working time and a fast cure for same day installations with non-sag performance. It comes in 39 colours. 
Laticrete Hydrobarrier Waterproofing Membrane: A thin, load bearing, self curing liquid rubber polymer which can be easily applied to form a flexible seamless waterproof anti-fracture membrane. Laticrete Hydro Barrier can be used on interior and exterior, horizontal or vertical surfaces and is approved by IAPMO for use as a shower pan liner.
A reliable brandAs a global leader in the manufacturing of products for tile and stone installations, Laticrete is well known for its practical and environmentally-friendly systems. The company provides solutions for residential, commercial and industrial applications. To meet the growing needs of the Green industry, Laticrete South East Asia Pte Ltd based in Singapore focuses on the ASEAN / Southeast Asian market. The company is established with three objectives in mind: firstly, to encourage the utilisation of resources in better ways; secondly, to minimise the impact of product development on limited local resources; and thirdly, to ensure the effective use of materials and reduce the consumption of water and energy resources.
Specified as the tile and stone materials’ supplier of choice in several of the region’s signature new construction projects, Laticrete solutions are featured in Resorts World Sentosa, Marina Bay Sands, ION Orchard (residence and commercial) and Marina Bay Financial Centre (MBFC). Looking ahead, Laticrete aims to move forward by innovating and expanding with industry-leading technology.

Labels: ,

Monday, April 01, 2013

Ceramictec Is On A Roll

Click on photos to enlarge
Laticrete HydroBan Flanged Drain & Roll of Reinforcing Fabric

Ceramictec is getting ready to install a Laticrete System Shower.
Click here for more info.

Tampa, FL area

Labels: , , , ,