Video - Why Use a GOOD Tile Adhesive ?

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Thin Brick Veneer Project

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The Prestige Plaza

SlimBrick Thin Brick

A good looking - and functioning - thin brick veneer project in Seattle, WA.  

Installed about three years ago.

20,000 s/f 

LATICRETE MVIS System installation - Air & Water Barrier, Masonry Veneer Mortar and Pointing Mortar.

Learn more about our complete masonry veneer installation system of products, testing and request brochures.

Nice Truck

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Read more about the Laticrete-SuperCap concept.  Click here.

Laticrete and Dessert Compared - A Short Vignette

Message from a friend:

In the outdoor atrium at the street level of the building housing my office, some large granite tiles (about 3' x 3') were being replaced today.  A bag of Laticrete Gold was standing there among industrial-sized buckets, a grinding wheel, and other tools, objects, and materials to be used for the job at hand.  These are all observable in the attached photograph.  I have set forth below the dialog in which I asked for permission to take this photograph.  

“Excuse me, sir,” I said to one of the two workmen on the job site.  He was standing behind his colleague, the latter of whom was kneeling at the side of the square depression into which a new tile was to be placed and placing dabs of a white paste on top of a neatly spread, dark brownish grey, thin layer of mortar.  The new tile is visible in the upper right hand corner of the attached photograph, and the depression being prepared for that new tile is in the upper left hand corner. 

"Sorry to bother you,” I apologized once I had the attention of both workmen.  

The white bag among the various objects on the job site observable in the foreground of the attached photograph was covered with neat blue lettering and the rectilinear logo I have learned to look for at any tile job I pass here in Manhattan or any other place in the world.  “Ahh!” I happily exclaimed to myself.  Pointing to it,  and making eye contact with the man standing, I asked “Is that Laticrete?"

“Yes,” the man standing replied.

“Is that stuff any good?” I went on to further ask.

“Yes,” he immediately responded.  “The best!”  

He was about to say something else, but then paused, seeming troubled by his very quick reply.  Another second or two passed by before he recanted.  "There’s only one better than it.”

“Really?” I said with an inquisitive tone. “What product is that?”

“It’s called ‘Platinum’.”  

Hearing that, the workman who was preparing the depression for the new tile, like a baker dabbing tufts of whipped cream on top of a chocolate cake, looked up to nod his agreement with his colleague’s comment about the Platinum product.  The kneeling man's quiet affirmation reminded me of how the always muted, 5’9” Teller silently indicates his agreement with his 6’6” partner Penn on a Las Vegas nightclub stage.

Looking at the bag and processing the fact that its label said “Gold”,  I said “Oh!  Platinum.  I get it!  I guess that is also from Laticrete.”

“Yes,” came the standing workman's ever quick reply.

“Do you mind if I take a photograph of it?”

“No. Go right ahead,” he said invitingly, while snatching the bag from the objects in which it was nondescriptly standing and moving it to a more prominent position by itself on the flat, ground-hugging cart that he and his partner were using for moving to and fro’ their building materials and tools.  “You can buy it at a place uptown,” and he continued to tell me the name of that place and its address.

But looking at the time on my smartphone – which popped onto its screen after I popped the attached photograph – I realized I was running late to my luncheon appointment, and the name and address of the tile place uptown bounced off my ears like a poorly shot basketball bouncing off the rim of a basket.

“Great!” I exclaimed.  “Thank you!”

I turned to continue on to my luncheon appointment, with the newly planted taste on my mind’s palate of a dessert of rich chocolate cake adorned with dabs of freshly whipped cream.

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Basic ThinSet Adhesive

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Large & Thin

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Reduced Thickness Porcelain Tiles

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Click here for information on Laticrete products for installing Reduced Thickness Porcelain Tiles

Thin, Large, Reduced Thickness Tiles

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Click here for a copy of the Laticrete for reduced Thickness tiles brochure

Stone Veneer Facade

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New Bag in Australia

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Great thin set adhesive, new bag design

Thin, VERY Large Porcelain Tiles / Panels

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Reduced Thickness Porcelain Tiles

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The Right Products for Installing Reduced Thickness Porcelain Tiles

When selecting the installation products and system for your Reduced Thickness Porcelain Tile project consider the value and peace of mind that using job site proven LATICRETE products can bring.  As well as being covered with a comprehensive warranty !

Your best guarantee of success when installing large, thin, 3, 4 and 5mm thick porcelain panels is our 50 years of job site experience around the world in every imaginable climate. Walls, floors and ceilings.  Interior and exterior.

We have recently created a new brochure featuring Laticrete Products for Installing Reduced Thickness Porcelain Tiles.  Designed to help you select the right adhesive and grout for YOUR project.  And to ensure that your project qualifies for a Laticrete System Warranty.

Click here to read or download this brochure - Laticrete Products for Installing Reduced Thickness Porcelain Tiles.

Click here to view our Comprehensive Tile and Stone Installation System Warranties brochures.

Interested in an installation demo or require technical support or advice for your installation? Contact your local Laticrete Technical Sales Rep by calling Toll Free in the USA: 800 243-4788 ext 235 or worldwide call +1 (203) 393-0010 ext 235 or click here to contact us for more information.

New Laticrete 211 bag in Australia

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New Laticrete 211 Crete Filler Powder bag in Australia

Designed to be mixed with LATICRETE 4237 Latex Additive to produce a high strength adhesive for ceramic tile and stone that meets and exceeds the requirements of national and international standards.  For the installation of ceramic tile and stone over cement and masonry type surfaces. Interior, exterior, walls, floors, ceiling. Wet areas & dry areas.
Click here for more info

We Do LARGE

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Laticrete has a long and successful history of installing thin, ceramic tile panels dating back to the early 1970s. Based on our successful track record and experience Laticrete is your source for materials, methods & technical support for today’s new generation of innovative, reduced thickness porcelain tile and the installation challenges that they present. 
Special installation techniques are required for successfully installing these reduced thickness porcelain units. For example, using a glass installer’s “vacuum suction cups” and / or “installation frames” can facilitate easier handling and placing of the tile and reduce the chance of cracking the large ceramic porcelain panels during handling and installation. Always consult the reduced thickness porcelain tile manufacturer before selection and installation to determine the specific porcelain large panel's suitability for the intended area of use and the specified project.
Read more - click here.
Click here for Laticrete technical support or answers to your specific project's installation challenges.

Stone Facades and Masonry Veneers

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The LATICRETE Masonry Veneer Installation System (MVIS) provides methods and materials for the installation of thin stone veneers - a comprehensive quality controlled installation system. Featuring proven materials and technologies, LATICRETE MVIS products include a revolutionary waterproofing membrane, polymer fortified adhesive mortars that provide non-sag performance, a scratch and brown coat mortar, a masonry pointing mortar and a 100% silicone sealant.

Click here for more information regarding LATICRETE MVIS products.

Innovation & Change

Innovation and Change

Laticrete is known across the United States and around the world for innovation and changing the way tile and stone are installed. 
We focus on engineering materials and methods for the permanent, problem-free installation of tile and stone. We focus on the fact that construction techniques and methods are evolving and changing. The way we "build buildings" today is not the same as a generation ago. We build taller, thinner, lighter and faster. We build with a new emphasis on energy efficiency and "Green."
Laticrete is your "Technical Partner" to address these critical issues. Our technologies, materials, methods and technical support help ensure that YOUR tile and stone installations on your construction projects are built with the technologies of today rather than yesterday.

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Al Hamra Tower - Kuwait City

The Al Hamra Tower is a skyscraper in Kuwait City, Kuwait. Designed by architectural firm Skidmore, Owings and Merrill, the tower is the tallest building in Kuwait at 412.6 m - 1,354 ft.
It is the tallest sculpted tower in the world. 
The stone clad facade acts a protective skin from the desert sun where temperatures top 55 degrees Celcius - 130 degrees F. The stone cladding is installed with Laticrete ! 
Click here if you would like a copy of an interesting article regarding the stone cladding on this project.
Information from Wikipedia.  Fair Use.  And annotated !
Read more - click here.
 

Large & Thin

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Click here for additional information on the Installation of Large Format Tile.
Click here to request a copy of the Crossville Laminam Architectural Specification

Thinbed & Medium Bed Adhesive Mortar

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