Profit Through Knowledge

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Josh Martin & Jason Sims

"Had a great day one of the Profit Through Knowledge class in Grand Prairie TX"

Comment from Brian Shute: "I loved going to the PTK in West Palm Beach Florida years ago. it was an awesome experience and I learned a lot."

Have YOU Attended a Laticrete Educational Program ?

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Hands-On New Products Training Testimonial

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From: "Orlando Car"
To: "Henry B. Rothberg"
Subject: PTK experience. .

I have never been one to say I know everything. Working with LATICRETE products, I've come to have enough confidence on my own because I know the products I use will give me and my client that satisfaction of a job well done.  From HYDRO BAN tile waterproofing products to thinset to the new shower drains.  I learned  so many NEW things in this PTK. I'm now very confident to use LATICRETE Drains.  

I would like to thank you for these programs.  The other great benefit is meeting new people in the industry. I met some really nice people. Your entire team in Corona, California are some of the most caring and very knowledgeable representatives.  Gerard really went above and beyond  to accommodate my stay and that I was well informed of ALL the new products from LATICRETE.  Once again, THANK YOU ! For everything that you and LATICRETE International does for us.

Orlando Car / Certified Floor Covering 
Serving All California

Testimonial

"There isn't enough space for me to explain how much I took away from PTK. One very important thing worth mentioning though is that ever since we went there last year, my bottom line has increased. There were so many things that Laticrete offers in terms of support that I didn't even know existed and I utilize them now. A great, simple example is the Lifetime Tile and Stone System Warranty, which has closed more jobs than I can count and justifies my pricing."Jim Picarazzi Jack Splash's Backsplashes and Floors jpicarazzi@gmail.com Rochester, NY Click here for more information regarding Laticrete PTK Educational & Training events.

Laticrete - L&M Training

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Laticrete PTK Educational Programs

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Message received from a tile guy:

Henry,

I would  like to take a moment and thank you and all the staff at Laticrete for making my trip to Laticrete a successful one. Being in the design end of the industry it was a valuable experience to learn the amazing products that you have to bring to the table !

Thank you again and I hope your holidays are good ones.

Allan Sheehan

Allan Sheehan

Artistic Tile, LLC

650 Amherst St

Nashua NH 03063

phone: 603.886.1920

fax:     603.821.7334

allan@theperfecttile.com

www.theperfecttile.com

Be Productive

Be More Productive !  Make More Money ! Join us for a Laticrete Educational Event

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Louisville Tile Group

www.louisville-tile.com

December 11, 2012

The Laticrete PTK (Profit Through Knowledge) Educational & Training program is a two day intensive "hands-on" program for tile and stone installers, distributors & dealers.

The program focuses on Productivity, Profitability, Sustainability, Products, Industry Standards and Installation Materials, Methods & Techniques.

The program feature a mix of both classroom instruction and hands-on product demonstrations. 

Laticrete PTK Educational & Training programs are held at our 7 facilities across the USA and at our Laticrete facilities around the world!

Click here for more infomation and click here for the 2013 USA schedule of PTK events.

Click here to request an invitation to attend one of our PTK programs.

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Message from PTK attendee

Thousands of tile industry people from around the world have attended Laticrete PTK (Profit Through Knowledge) Educational & Training events.

They return home to their businesses with valuable information regarding productivity and tile & stone installation techniques as well as Laticrete product information.

We regularly receive emails from people who have attending Laticrete PTK programs.

A few days ago I received this email:

I would like to take the time to thank all of you for the great experience at the PTK at the plant in Bethany,CT
I had a Great Time!
The best manufacturing tour I have ever been at.

Thank you

Dom
Domenico LaFace
C&D LaFace Construction Inc
3721 NewCourt Ave
Syracuse,NY 13206
P (315)471-6964
F (315)471-3405
Cell (315)885-4106

So I sent Dom an email asking him if I could use his words on my Blog.  His response:

Henry

You may absolutely Use my words on your blog. I love Laticrete products

Great to hear from you.

Have a great weekend !

Stay tuned for more pics.

Dom

Interested in know more about C&D LaFace ?  View these videos:

http://www.youtube.com/watch?v=PXzr7vLpVPI&feature=youtube_gdata_player

and

http://www.youtube.com/watch?v=CRyAnVE_8Vk&feature=youtube_gdata_player

Hands-On Demos & Training

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Laticrete PTK Educational Programs This week in Bethany

Consider joining us for one of our Laticrete Profit Through Knowledge programs at one of our Laticrete facilities in the USA or around the world !  Click here for more info.  Click here for information regarding dates and locations.
The Laticrete Profit Through Knowledge Technical Seminar is an intensive training program specifically developed for ceramic tile and stone industry distributors, dealers, and other industry professionals who want to become familiar with Laticrete products. Experienced faculty utilizes both classroom instruction and hands-on product demonstrations. Attendees also have the opportunity to meet with key Laticrete personnel.

Laticrete PTK Educational Programs

I received an email:

Henry,
Just a note to let you know that you CAN teach an old dog new tricks. I recently attended the 2 day workshop at the plant in Hamlet, and I was really impressed with the presentations and the people who gave them. Once again, Laticrete has proved to me that they truly are the industry leader in tile and stone setting technology.  I am not surprised. Just impressed. I learned a lot.

I hope you have a wonderful Thanksgiving, filled with gravy and gratitude.

Sincerely,
Jule McDowell

A & B Carpet and Interiors

Phone - 919-269-4673
Cell - 919-422-8982
Fax - 919-269-0252
juleabcarpet@bellsouth.net

For additional information regarding Laticrete PTK - Passport To Knowledge - Educational & Training programs click here.

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Training & Demos at a Laticrete PTK

If you are a tile or stone contractor you should consider attending a Laticrete PTK Educational program.  More info click here.

 Wanda & David

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Laticrete Educational Program In CT This Week

We have approximately 20 tile & construction people visiting with us this week for a Laticrete Profit Thru Knowledge (PTK) educational program.

One of them took a few moments to visit with Elmo.

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Eric Tetreault

EJT Contracting

Saugerties, NY

Laticrete Educational Programs

We are presenting Laticrete Educational Programs here at the Laticrete CT facility and at our FL facility this week.

A PTS - Passport To Success - educational program for a group from Central & South America here at our CT training facility.

A PTK - Passport To Knowledge - educational program for a group from the SE USA at our FL training facility

Dan's PTK training work with Laticrete 4-XLT at the FL event

PTS Group at the event in CT

Laticrete PTK Educational Program in Hawaii

"Thank you again for bringing this course to Hawaii.  It was awesome!  I honestly can say that this is the best seminar/training that I have attended ... and it was free!  I'm in awe.

I've been to many classes and training seminars where most of the class had glazed eyes or closed eyes. The lectures were long and most of the information went in one ear and out the other.  Laticrete has it down, though.  The speakers were exceptionally knowledgeable and entertaining.  I've retained more information from the day and half I spent at the Laticrete seminar (I had to leave early the second day, against my will!) than I have from courses that were 3 or 4 days long!  In addition, the materials that were provided are sooooo helpful and greatly appreciated.  We are already putting the ANSI and TCNA books to good use.

Keep up the AMAZING work!!!

Mahalo,

Rachel
 

Rachel Whalen-Holderbaum (Ludman)
Design & Engineering
All Pool & Spa, Inc.
905 Kalanianaole Hwy
Kailua, HI 96734
(808) 853-4761
Cell (808) 782-0807

Educational Program

We have about 15 people visiting with us for one of our Laticrete PTK Educational & Training programs. Elmo was there.

More info here http://www.laticrete.com/contractors/training_seminars_/profit_through_knowledge_courses_.aspx

Have YOU attended a Laticrete Educational program ...?

I received an email from a contractor who attend a Laticrete PTK Educational & Training program last week:


"Hello Henry. Thank you very much for your note, I received it today. I should be the one thanking you!

The information presented to me by Steve Rampino and others was fantastic. I soaked up more than I thought possible, and I attribute that to the quality of your training staff. They presented themselves as experts, but spoke to us on our level. I have been to other PTK style seminars where the presenter seemed too "aloft". Meaning they were treating us like people who were ignorant, rather than people who wanted to learn. When I train my staff and installers I always try to make myself as accessible as possible to everyone in the hopes that they will not be intimidated to ask questions.

Long story short, I have always been a huge supporter of Laticrete. I feel everyone in your organization is working to their fullest potential and morale seemed extremely high, it's the kind of organization that I like to be involved with. Again, that quality of personalities and knowledge, I feel, is what makes for long lasting relationships. Eric and Bill have also been extremely helpful in assisting us with answers to all of our questions. Bill, in particular, is probably the most helpful manufacturer rep that I have dealt with in a very long time. Thank you again for having both myself and Cathy and I look forward to continued success in our region for both of us."

Sincerely,

Scott Hyland
Installation & Marketing Coordinator
FLOORS Plus
www.floorsplus.ca
Office: (902) 407-3364

Laticrete Training Continues ....

Laticrete PTK (training seminar) - West Palm Beach, FL April 15, 2010. Click on photo to enlarge

"I have been down here since Wednesday with my rep. from the Tampa area and also with a bunch others including Tom (floormaster) from the JB Tile forum, people from Daltile, Spectra Flooring, Specialty Tile, Mastercraft, Solutions along with installers and some general contractors.

Today we did some Powerpoint resentations of various Laticrete products with some discussions and a little hands on of the LatiLevel 86, 3701, 226 thick bed mortar, floor heat, HydroBan, 9235 & 312 vapor reduction membrane.

Laticrete was represented by:
Rob Smith (regional mgr)
Anthony Nelson (supplier rep)
Tony Campos (contractor rep).

Another Class act !"

Brian
www.ceramictec.com

Educational & Training Programs

We are rather enthusiastic about educational and training programs

Read more here

Just finished up a 2 day Laticrete educational program here in CT today.

Have you considered joining us for one of our educational / training programs ..? We talk about productivity ... and how to put more money into your pocket ...!

Louis & Elmo at Laticrete

Louis Fowler from New Hampshire visited Laticrete for one of our PTK Educational Programs

Feedback From a PTK Attendee

"Thanks for making this seminar happen! I think everyone had a great time and learned quite a bit. On the drive back none of us could say enough good things about Mike Werner. Bernie, Mark, and Lou were all great as well.

I think the most valuable information I got out of the seminar was from Mike, and his advice on selling a lifetime system warranty to the customer. Stress the lifetime warranty-and then premium installation materials are a much easier sell. Also learned some good technical info and troubleshooting tricks from Mark, aka Encyclopedia Brooks.

It was also really nice how professionally and ethically the information was presented. I've been to a few other seminars of this nature sponsored by other manufacturers and they often are a little heavy handed with self-promotion and belittling of the competition. Much respect to Laticrete for not going there!

Anyway, thanks again. Next time you're in Seattle dinner and drinks on us!

Matt Black
Madrona Tile
Seattle, WA