Photos from the Big 5 Expo

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Laticrete Middle East took the spotlight at the BIG5 construction show in Dubai, UAE this year as a Construction Solutions Partner. Laticrete Middle East maximized visibility with 2 booths - one indoor  and one outdoor. In addition Laticrete Middle Was was a Gold Sponsorship of the event.

The Laticrete logo was on display across the Dubai World Trade Center site on banners in front of each hall on the columns with pointing arrows in the main hallways.  In addition there were 3 Laticrete logo cubes at the main entrance, 2 electronic boards on top of the entrance from Trade Center Metro Station and 3 tower displays next to a rather large welcome sign across the World Trade Center Metro Station.

The Laticrete logo and message was prominently blazed by the Laticrete SUPERCAP truck in the outdoor Middle East Concrete area. The LATICRETE-SUPERCAP truck system made its International and Middle Eastern debut and generated tremendous interest from contractors operating in the UAE, Saudi Arabia, and Nigeria.

SPARTACOTE and SUPERCAP demonstrations were streaming live on the VIDEO WALL hanging above the indoor Laticrete booth so that booth visitors could get in on the action going on outside. 

Historically, the Laticrete brand is well received in the Middle East region. Visitors from far and wide, from Abu Dhabi and Saudi Arabia to Africa, spoke of the reputation and integrity of Laticrete waterproofng, adhesives, grout products and unique technical services. Our presence at the Big5 was a strategic move to launch the new product lines and to present our new Laticrete SPD products to the UAE and developing construction markets in the Middle East and African continent .

Laticrete International division management was active meeting with key players driving the UAE self-levelling market at the LATICRETE-SUPERCAP pavilion. The energy remained high throughout the week, visitors were inquisitive and showed active interest following demonstrations.

Plasma Grout

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PLASMA is a revolutionary, professional grade grout that is ready-to-use with no mixing required. Built on a new, patent pending technology platform, PLASMA provides early strength development, unmatched ease of workability and superior stain resistance. PLASMA is crack and stain resistant and does not require sealing.

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Plasma and the Smart Float

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Steve Sprung Floor grouted with Plasma and the RTC Products Smart Float. Best combination available!

Testimonial - Plasma Grout

Had my first opportunity to work Laticrete's new Plasma single component
grout last night. I have to say, for the most part, I like it. Color
consistency is good, it's creamy as all get out, but holds height in the
joint. I can definitely see an advantage to having one person spreading with
another coming behind and washing right away. This will definitely be my new
go to for glass tile also. Well done boys...well done! 
Steve Sprung posted in Tile Geeks       Steve Sprung May 11 at 1:01pm
Steve's words used with permission

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Grout Game Has Changed

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Plasma - Ready To Use Grout

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Productivity

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Using a "Baker's Bag" for application of Pointing / Grouting Mortar is Fast & Productive

LARGE AREAS - Self Leveling Underlayments PRODUCTIVITY

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Productivity

Productivity

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The LATICRETE® SUPERCAP® System is a time-saving, cost-effective method in finishing new concrete or capping existing slabs. This proven lean tool provides benefits right from the start of concrete placement in division 3 and flows through to division 9. It's what gives LATICRETE SUPERCAP the confidence to say, "We Own The Floor℠".
The LATICRETE SUPERCAP System combines a LEED contributing, GREENGUARD certified, low alkali, self leveling cement-based technology with a computer controlled mobile blending unit (the pump truck).
This revolutionary system benefits the entire project from design to completion by providing predicable results that save time, money, and improve overall quality. We call it .... The Next Generation Slab®.
There’s Nothing Like it in the Industry.
Click here to learn more or to watch the video

Spot Bonding of Tile & Stone Veneers and Facades at DesignEX

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Productivity

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Productivity

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Shower Components = Productivity

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Have you tried one of these Preformed Niches?

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HYDRO BAN® Preformed Niches are part of the expanded LATICRETE HYDRO BAN line of tile waterproofing products that allow for high quality rapid shower installations. These preformed niches are constructed of lightweight high-density expanded polystyrene with a waterproof finish and are ready to tile.

• Lightweight and durable. Easy to transport, handle and adjust during installation.
• Factory installed code approved waterproofing meets ANSI A118.10 requirements.
• Ready to tile!
• Multiple design options and sizes available adding utility and value to the shower installation.
• Component of LATICRETE Lifetime Warranty - Single source responsibility.
• Works in conjunction LATICRETE tile and stone installation materials.
• Made in America

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Masonry Thin Veneers

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We provide productivity, experience, expertise and in-depth technical support for the specification & installation of thin Masonry Veneers by the direct bond method.

Shower Area Tile & Stone Installations

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We provide PRODUCTIVITY, experience, expertise and in-depth technical support for the specification & installation of Tile and Stone in Shower area applications.

Our Productivity Message in Australia

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Stone Veneer Productivity

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Seen on jobsite in Australia

More - Productivity Installing Stone Veneers

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