Thursday, December 30, 2010

Artist & Art

Heather Anderson at the Florida Botanical Gardens
Visit Heather's website here:

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Wednesday, December 29, 2010

Frosty Thinset ...?

This is NOT recommended
 "Florida tile guy stuck in New Jersey snow.....Glad my thinset is still good!"


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Thanks now I can SEE


Monday, December 27, 2010

A Tile Guy's Christmas Tree ...?

Sunday, December 26, 2010

Rockfish and Hermit Crab

Some people create mosaic "works of art ...!"

Allison & Gary
Mixed-Up Mosaics


FloorHEAT Installation

"I finally had the chance to use the heat mat and grout ……   The heat mat is great and I was impressed at how heavy duty it was and how flexible it was to be able to adapt to its environment.  It is all hooked up and works great!!  The PermaColor grout was good as well  …….. and if I had to choose between ….. it will be Laticrete's PermaColor …..  because of your commitment to customer care.  I believe that is what sets you apart from other companies. 

I used 8x16 chiseled edge travertine set with a 1/16 grout joint, I set the heat mat over Fiberrock board and skim coated the heat mat with Laticrete 254.  I then set my tile with Laticrete 220 and grouted with PermaColor antique white."

Chad Bowman
Colbert, WA

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Friday, December 24, 2010

Stone Veneer

Stone Veneer installed over PermaBase board with Laticrete 254 thinset.

Jim Doane
Jimbo's Creative Masonry
Sanford, FL 32771-7719
(407) 467-2523

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Norway - Ski Jump

"The Nordic World Championship is to be held in Oslo, Norway next February. We have delivered SpectraLOCK for the tilework in some of the rooms underneath the take off of the jump.

We thought it very appropriate to include this illustration of this new built in 2010 Holmenkollen Ski Jump on our Laticrete 2011 pricelist."

Morten Gaarud
Laticrete A/S

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Wednesday, December 22, 2010

A Nice Swimming Pool

Jimmy Reed
Rock Solid Tile, Inc.


Tuesday, December 21, 2010

A Swimming Pool In Singapore

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Holiday Greetings

From the entire Laticrete Family .... Our wishes to you for ....

A Happy, Healthy, Safe Holiday Season ... and a Great New Year.


Back In The Office

I've returned to the office after two weeks working with the Laticrete teams in India & Singapore.  Had some interesting adventures.  Received some great "welcomes."  Had an opportunity to attend the ribbon cutting ceremony for our new Laticrete R&D center in India.

Received a warm welcome at one of our Laticrete dealers in Cochin, India

Some of our Laticrete Dealers feature us on the front of their buildings.

Laticrete Product Display, Laticrete Sales People & Dealer's Sales Personnel at a Cochin India Laticrete Dealer

Ribbon Cutting Ceremony at Laticrete India new R&D Facility


Sunday, December 19, 2010


I received an email from a contractor:
" ..... the bull I harvested this year.  Really nice bull, he measures about 355 and notice the Laticrete camo hat!
I shot him Thanksgiving morning about 8:30 and packed him out by myself.  It took me 10 hours to get him out and loaded up on my truck.
Thank you for the hat!"

Matt Greenlee, CTC
Greenlee Stone & Tile Works, LLC
Greenlee Designer Surfaces
Prescott, Arizona
(O) 928-717-1814
(F) 928-717-1814
(C) 928-533-6250


Email From An Artist

" ....  my own shower, where I surprised my wife and step-daughter with glow-in-the-dark grout. I wish I would have recorded their reaction when I had them stand in front of the shower and then turned of all the lights.  It was amazing to see.  The pebble floor with skipping stones we had collected from our walks to Lake Michigan looked as if they were floating on a sea of light.  The 3-D design on the walls makes you completely lose perspective of the space within the walled boundaries. This idea is key to my designs.  The main concept is to make any confining space seem like an endless universe. 

My wife and I are currently turning our house into "A House of Art," where we will be hosting art parties and also using for a design showroom.  See the "" website for more details."

Matthew Felton


Popular Science Award Winner

For 23 years, Popular Science has honored the innovations that surprise and amaze us − those that make a positive impact on our world today and challenge our views of what’s possible in the future.” said Mark Jannot, Editor-in-Chief of Popular Science. “The Best of What’s New Award is the magazine’s top honor, and the 100 winners − chosen from among thousands of entrants − represent the highest level of achievement in their fields.

WaleTale, recently introduced by Beaton Innovations, LLC, is an innovative new tool designed to significantly reduce dust generated by the mixing of grouts and mortars in buckets. The device clips onto the rim of 5, 3 1/2 or 1 gallon bucket and in companion with a shop vac and HEPA filter allows the tile setter to safely and conveniently mix indoors. WaleTale is the first tool engineered for the tile setter to address the negative effects of the inhalation of free crystalline silica in the work environment. 

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Saturday, December 11, 2010

Email From My Brother

I lived in Atlanta in the early 1970s.

I received an email from my brother yesterday:

Just ate at Fat Matts bbq on piedmont rd NE w/ edm.

Saw this poster wondered if you were living here that summer?

Hope your travels are fun and productive

David A. Rothberg
Laticrete International Inc.
+1 203 393 4610

"You can't escape the responsibility of tomorrow by evading it today" Abraham Lincoln

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A Visit To An Architect's Office

I visited an interesting architectural office here in Singapore yesterday.

Upon sitting down to chat I was handed a water bottle by our very friendly & gracious host.  The water bottle contained an interesting quote.  A very appropriate quote for reading in an Architect's office:

"Architecture is inhabited sculpture"
Constantin Brancusi

Read more about the quote's author at:

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Thursday, December 09, 2010

Swimming Pool In Singapore

Working in Singapore this week.  Visited an incredible project.  A swimming pool that spans three towers.

Yes, A large range of Laticrete products helped make this project possible.

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Saturday, December 04, 2010

Construction Work In The Park

New Laticrete 3701 yellow buckets! Doing some mortar bed work today in Washington Square Park, NYC!

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Friday, December 03, 2010

Panera Bread Newton MA

Store came out great. Everyone is very pleased.Thanks
Craig Marcus
Tile Installations Unlimited
108 Eastman Estates
Rochester,NY 14622

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Good Looking Shirt

This is my son Stathem Lee Deiter he turned 1 on November 23rd.
Chad from CDC

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It is official. The floor flatness requirements in ANSI 108.1 are now 1/8” in 10’ for any tile with an edge of 15” or greater. There is a public comment period on this before it is published, but there shouldn’t be any problem. This tighter requirement helps tile contractors avoid excessive floor preparation and the associated back charges.

OK, so what does this mean ..?  To the architect / designer ...?  To the Owner ..?  To the GC / Builder ...?  To the Tile Sub-Contractor / Installer ..?