Monday, December 31, 2012

Bathroom Renovation

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Old bathtub out and new tiled shower with linear drain, bench seat and niche in!

LATICRETE HYDRO BAN Shower System components. 
A comprehensive shower system from the grout to the tile adhesive to the waterproof membrane to the drain to the bench seat to the niche. 

All covered by a comprehensive LATICRETE System warranty.

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Saturday, December 29, 2012

BIG 5 a big success for LATICRETE

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Laticrete display at The Big 5
For more than 30 years The Big 5 exhibition has provided construction people from across the Middle East the widest and most comprehensive range of building and construction products.
The Big 5 attracts construction industry professional from across the Middle East and throughout the region.  New show features were recently introduced including over 130 free to attend educational seminars, The Green Build Congress and four new dedicated product sectors. 
With a Laticrete factory located in the UAE, attending and displaying at this show is an important part of our efforts in this region.  Click here for more information on Laticrete in this part of the world. 
Unlike many other international markets, construction in the Middle East continues to grow, offering huge potential to international exhibitors who are looking develop their business and The Big 5 is the perfect place to cultivate new opportunities in the region. 
For 2012 the exhibition continued to focus on product innovation and green technologies and provide valuable content that attracted more attendees to the event. 
For more information regarding The Big 5, click here.

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Friday, December 28, 2012

Who We Are

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Thursday, December 27, 2012


Does your thinset & grout supplier provide a comprehensive warranty backed up by in-depth technical support ?  Do they have a strong company history and experience in the areas that you install tile & stone ?  Can you find them when you need them ?  Do they respond promptly ?

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Wednesday, December 26, 2012

Tiled Swimming Pools

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Tiled Swimming Pools
The question of installation sequence comes up quite often when waterproofing membranes are included within a swimming pool / spa installation assembly. Note that we at LATICRETE have very specific installation details that outline the proper sequence of installation. 
All leveling / truing up of substrates must be performed prior to the installation of LATICRETE waterproofing membranes. 
The waterproofing membrane must be installed over all leveling mortars in these applications. LATICRETE waterproofing membranes perform best when installed directly under the tiled finish layer.  

See our Architectural detail P-601 above which indicates the proper sequence of installation. This proper sequence of installation appears in our waterproofing membrane product data sheets.

For additional technical information or specifications for your tiled pool project click here to contact LATICRETE Technical support.

To view or download a copy of the Tiled Swimming Pools, Fountains and Spas Technical Design Manual click here.

Tiled Swimming Pools, Fountains and Spas Technical Design Manual
The goal of this manual is to assist the design professional in assessing and specifying the correct installation system for tile and stone installations in swimming pools, fountains and water features.

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Tuesday, December 25, 2012

Merry Christmas & Happy Holidays

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Monday, December 24, 2012

Merry Christmas


Sunday, December 23, 2012

Holiday Schedule

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Friday, December 21, 2012

Peace on Earth

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Thursday, December 20, 2012

Oprah Gives Away HYDRO BAN?

I received an email from a remodeling contractor who does a fair bit of tile work:

I have to apologize for letting my Thank You lapse for so long. You sent me a fantastic LATICRETE Shirt - black, golf shirt with collar. Wow, now that's a fancy one. I wear that one when meeting clients and when shopping for supplies (when I'm not dressed like a working stiff). Anyway you sent one of those and a T-shirt and I really appreciate it.

You are a marketing expert. And you're a great part of the best thinset / grout / pan / drain / etc. manufacturer out there for us. I appreciate all you do individually and as part of that great company. Keep up the great work and we'll keep specifying LATICRETE-ONLY on our projects.

Best regards
Kevin McKernan
HomeSmith Remodeling LLC
Sammamish WA

So I asked him if I could use his words on my Blog.  His reply:

You are hereby authorized to use my comments, gestures, and good will to your best use. 
I'm proud to stand up and be counted for supporting the best things in life. And LATICRETE is at the top.
Hey, you ever watched Oprah? At Christmas time she gave her audiences a whole bunch of "Oprah's Favorite Things." If she ever does that again wouldn't it be great to see all those housewives walk out with a bucket of HYDRO BAN under their arm? ;-)


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Wednesday, December 19, 2012

Nice Fish

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Fishing in the Bahamas

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Tuesday, December 18, 2012

Incredible Waterfeature

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An Incredible Water Feature
The Three Gorges HQ Building, China

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Monday, December 17, 2012

We Want You To

Submit photos of your Laticrete tile and stone installations!  
We are on the hunt for photos ! But they can't just be any photos !
We want YOUR photos with our Laticrete products and packaging in them with a brief note on:
·      where the project is/was?
·      the quantities of Laticrete & which Laticrete product(s) used
·      is a photo credit required to anyone in particular?

You may ask - Why should you send photos in?
Here is why you SHOULD:
We are having a competition and you may WIN. And, we will Blog about & publicize your project and photos on:

·      our Blog,

·      Facebook,

·      Twitter

·      Pinterest
You'll receive publicity for your work and your company!

PLUS, you never know, your work might get published in some fancy tile, stone or construction publication, with your permission that is!

So there are absolutely no reasons why you shouldn't and many reasons why you should - PLUS you will be getting FREE publicity!

When do we require the photos by? 
We need your photo submissions in to us by the 15th of January 2013. This gives you enough time to think, plan and take or gather photos of your incredible tile and stone installations past & present. And, this will provide us sufficient time to review your photo submissions and make a decision. 
We will publish the winner(s) on our Blog, Facebook, Twitter plus Pinterest.

The more photos that you send through - the better your chances!

So don't delay, send your photos to me at

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Sunday, December 16, 2012

Pig Roast

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Winter doesn't arrive here in CT officially for another week yet I am already thinking of Summer and Summer Pig-Roast events !

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Saturday, December 15, 2012

Mystery Photo !

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Mystery Product Photo
Name the Product & Name the Country and win a prize !
Send an email with your answers to


Friday, December 14, 2012

Be Productive

Be More Productive !  Make More Money ! Join us for a Laticrete Educational Event

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Louisville Tile Group
December 11, 2012
The Laticrete PTK (Profit Through Knowledge) Educational & Training program is a two day intensive "hands-on" program for tile and stone installers, distributors & dealers.
The program focuses on Productivity, Profitability, Sustainability, Products, Industry Standards and Installation Materials, Methods & Techniques.
The program feature a mix of both classroom instruction and hands-on product demonstrations. 
Laticrete PTK Educational & Training programs are held at our 7 facilities across the USA and at our Laticrete facilities around the world!
Click here for more infomation and click here for the 2013 USA schedule of PTK events.
Click here to request an invitation to attend one of our PTK programs.

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Thursday, December 13, 2012

Rock Solid

Interesting email from a tile contractor who specializes in tiled swimming pools

Good Afternoon All!

We have been in the tile and stone industry for many years doing high end installations in custom homes and estates throughout the United States. We work with designers, architects and contractors who appreciate and focus on quality, detail and design. 

Primarily we specialize in glass mosaic tile installations, particularly all glass tile swimming pools and spas. We have worked with numerous manufacturers of tile, glass tile and stone material and always use the latest and very best installation materials available. 

We stay on the cutting edge of industry installation products and procedures by attending and participating in shows, seminars and workshops around the world. 

Our goal is always to exceed our client expectations and to know that at the completion of every project, we were an integral part of creating a thing of beauty that will last a lifetime.

Please visit us at

Jimmy Reed
Rock Solid Tile, Inc.
818 222 1031 O 818 222 1032 F

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Wednesday, December 12, 2012

Laticrete Presents Lilian Broca

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In 2011 Laticrete sponsored the Exhibition in Print, the Mosaic Art Now international competition juried by art dealer Bernice Steinbaum, mosaic artist/teacher/author Emma Biggs and painter/art commentator Matthew Collings. 
Lilian Broca (Canada) was selected as one of the 8 artists in the Exhibition by Steinbaum who said: “As a feminist, it was particularly easy for me to relate to her work that deals with women in society both historically and currently.”  
Subsequently, both a book and a documentary on the artist and her Queen Esther series have been released.  Click here to view the in-depth six page article showcasing Broca’s award winning work.

Click here for more info.

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Tuesday, December 11, 2012


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The Peter Paul Candy factory used to be a few miles North of the Laticrete Bethany factory.  Not any more, it has moved away !

From Wikipedia:

Mounds was created in 1920 as a single piece for 5 cents.

Wednesday, December 05, 2012

Somebody Likes Our Laticrete Folks In Australia

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Dear Iain,

Thank you for the most beautiful bunch of flowers we have ever seen.  IT IS HUGE!
The Chocolates – Flowers are very much appreciated by ALL the Staff.

Regards and thank you,
Annie Harvey | Administration Officer
Laticrete Australia

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Tuesday, December 04, 2012

Beautiful Mural In Progress

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Mosaic mural
Panel 1 of 3 in progress

Curved CMU wall floated with LATICRETE 3701 Mortar Bed over 254 scratch coat. Waterproofed with HYDRO BAN. Mosaic mural installed with 254 Platinum Thinset.

Isaac Homza
Higher Standard Tile & Stone
Maui, Hawaii

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Monday, December 03, 2012

Manufacturing Marvels

Mark your calendars!

Laticrete will be featured on Manufacturing Marvels to be aired on the Fox Business News Channel.

The segment will air in the USA on December 6th at 8:30pm CST / 9:30pm EST.

Update - If you missed seeing this click here to view the video on YouTube.

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