Photos from the Big 5 Expo

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Laticrete Middle East took the spotlight at the BIG5 construction show in Dubai, UAE this year as a Construction Solutions Partner. Laticrete Middle East maximized visibility with 2 booths - one indoor  and one outdoor. In addition Laticrete Middle Was was a Gold Sponsorship of the event.

The Laticrete logo was on display across the Dubai World Trade Center site on banners in front of each hall on the columns with pointing arrows in the main hallways.  In addition there were 3 Laticrete logo cubes at the main entrance, 2 electronic boards on top of the entrance from Trade Center Metro Station and 3 tower displays next to a rather large welcome sign across the World Trade Center Metro Station.

The Laticrete logo and message was prominently blazed by the Laticrete SUPERCAP truck in the outdoor Middle East Concrete area. The LATICRETE-SUPERCAP truck system made its International and Middle Eastern debut and generated tremendous interest from contractors operating in the UAE, Saudi Arabia, and Nigeria.

SPARTACOTE and SUPERCAP demonstrations were streaming live on the VIDEO WALL hanging above the indoor Laticrete booth so that booth visitors could get in on the action going on outside. 

Historically, the Laticrete brand is well received in the Middle East region. Visitors from far and wide, from Abu Dhabi and Saudi Arabia to Africa, spoke of the reputation and integrity of Laticrete waterproofng, adhesives, grout products and unique technical services. Our presence at the Big5 was a strategic move to launch the new product lines and to present our new Laticrete SPD products to the UAE and developing construction markets in the Middle East and African continent .

Laticrete International division management was active meeting with key players driving the UAE self-levelling market at the LATICRETE-SUPERCAP pavilion. The energy remained high throughout the week, visitors were inquisitive and showed active interest following demonstrations.

BIG 5 a big success for LATICRETE

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Laticrete display at The Big 5

For more than 30 years The Big 5 exhibition has provided construction people from across the Middle East the widest and most comprehensive range of building and construction products.
The Big 5 attracts construction industry professional from across the Middle East and throughout the region.  New show features were recently introduced including over 130 free to attend educational seminars, The Green Build Congress and four new dedicated product sectors. 
With a Laticrete factory located in the UAE, attending and displaying at this show is an important part of our efforts in this region.  Click here for more information on Laticrete in this part of the world. 
Unlike many other international markets, construction in the Middle East continues to grow, offering huge potential to international exhibitors who are looking develop their business and The Big 5 is the perfect place to cultivate new opportunities in the region. 
For 2012 the exhibition continued to focus on product innovation and green technologies and provide valuable content that attracted more attendees to the event. 
For more information regarding The Big 5, click here.