Photos from the Big 5 Expo

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Laticrete Middle East took the spotlight at the BIG5 construction show in Dubai, UAE this year as a Construction Solutions Partner. Laticrete Middle East maximized visibility with 2 booths - one indoor  and one outdoor. In addition Laticrete Middle Was was a Gold Sponsorship of the event.

The Laticrete logo was on display across the Dubai World Trade Center site on banners in front of each hall on the columns with pointing arrows in the main hallways.  In addition there were 3 Laticrete logo cubes at the main entrance, 2 electronic boards on top of the entrance from Trade Center Metro Station and 3 tower displays next to a rather large welcome sign across the World Trade Center Metro Station.

The Laticrete logo and message was prominently blazed by the Laticrete SUPERCAP truck in the outdoor Middle East Concrete area. The LATICRETE-SUPERCAP truck system made its International and Middle Eastern debut and generated tremendous interest from contractors operating in the UAE, Saudi Arabia, and Nigeria.

SPARTACOTE and SUPERCAP demonstrations were streaming live on the VIDEO WALL hanging above the indoor Laticrete booth so that booth visitors could get in on the action going on outside. 

Historically, the Laticrete brand is well received in the Middle East region. Visitors from far and wide, from Abu Dhabi and Saudi Arabia to Africa, spoke of the reputation and integrity of Laticrete waterproofng, adhesives, grout products and unique technical services. Our presence at the Big5 was a strategic move to launch the new product lines and to present our new Laticrete SPD products to the UAE and developing construction markets in the Middle East and African continent .

Laticrete International division management was active meeting with key players driving the UAE self-levelling market at the LATICRETE-SUPERCAP pavilion. The energy remained high throughout the week, visitors were inquisitive and showed active interest following demonstrations.

Pool and Spa Expo

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We’ve had the most intense, earnest discussions on materials, systems and tech talk with the pool guys. As a group, these guys are pushing the envelope on methods and materials because of what is being asked of them to do.

Pool-Spa-Patio-Expo in Vegas !

The Pool-Spa-Patio-Expo is around the corner! 

November 9th thru the 14th. Come hang out, get on camera and support the movement of modern video communications for the aquatic industry with WATERtv in Las Vegas!! Arrive early and get a limited edition WATERtv T-shirt for free!  
WATERtv is going to be live in Las Vegas interviewing Industry Leaders, Designers, Builders. Parties, events and night life in the town that never sleeps! 
For those that don't make it to the show no problem! WATERtv will have a new website up after the show to display all the cool events and interviews. Watch for some special top secret stuff now in the works.
Click on this link that explains what is WATERtv https://vimeo.com/77864996

Here is the Laticrete message at this event:

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LATICRETE and Daltile Showcase Products in Mexico

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Expo CIHAC 2013 – 25th Anniversary

"This past week in Mexico City, LATICRETE Mexicana joined Daltile to showcase its industry leading 30 year system warranty, called SIG (sistema de instalación Garantizada). The week started with Erno de Bruijn, President of the LATICRETE International Division, awarding two top Daltile distributors trips to NYC, and followed with an incentive to send several more over the course of this upcoming year. Then at the booth and through hands-on demonstrations, many got their first introduction to SPECTRALOCK® epoxy grout, HYDRO BAN® tile waterproofing, and LATICRETE® 170 Sound and Crack Isolation Mat, with the help of Wayne Hoerning and Ricardo Franco. 

With talks of multi-family skyscrapers in the capital implementing Daltile’s tigerwood ceramic design with the sound and crack isolation mat to hotels on the beaches in Cancun waterproofing their installations, to talks of the green future of low cost eco-friendly housing options, the year ahead will be full of development, and the support team at LATICRETE Mexicana is looking forward to the challenge.“

Matthew Carli
LATICRETE Mexico

Laticrete at CERSAIE

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The CERSAIE exposition in Bologna Italy is the largest and most important ceramic tile expo in the world.  Laticrete was well represented.

World of Concrete Expo

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Laticrete Display at the WOC