Saturday, August 31, 2013

Traveling on the MTA in NYC

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Email received:
Saw this guy at the Bleecker Street station.
He could not understand why I wanted a photo.
Doing a kitchen in an apartment.

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Friday, August 30, 2013

US Veterans Kitchen

I received this message:

Recently, we had the privilege of being asked to participate in the renovation of the United States Veterans Initiative U.S. Vets facility kitchen in downtown Houston. This is a kitchen that provides food for veterans that have been injured physically or mentally in war. It also provides food and shelter to some previously homeless veterans. Sigma along with Laticrete and Emser Tile donated all of the material and labor for all the ceramic tile work in this kitchen. Gensler and Harvey builders headed up the design and construction and turned this kitchen that was in a deplorable condition into a functional and clean kitchen that rivals kitchens that you see in the finest restaurants. Ares and Chris handled the job for us in an admirable manner while Joe, Curtis, Ramiro and Jonathan each did a tour of duty in the field.

This past Tuesday, we attended the grand opening ceremony where they served up an inaugural lunch that was exquisite. The Rolling Thunder organization which looks out for veterans interest and was a partner in this project, had placed a wall display that had the names and pictures of all the Texas Heroes that had lost their lives in the Afghanistan War. While looking at this wall I couldn't help but notice this display of a letter that one of these Heroes had sent his newly born girl. I took a picture of it (attached). It is not a very good picture but if you open it on large monitor you will be able to read the letter. While it is heartbreaking, it exemplifies the exceptional personal sacrifice that these heroes and all those who serve in the armed forces make day in and day out in protecting our freedom.

So the next time you see a veteran, thank him. And if you are having a bad day, remember Lieutenant Weaver's story and his letter to his little girl Kylie.


Simon Kanaan
5930 Centralcrest St.
Houston, Texas 77092
Tel: (713) 290-8530

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Read more about the United States Veterans Initiative / U.S. Vets organization - click here.

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Thursday, August 29, 2013

FAST Stone Facade Installation

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Project: Stone veneer Facade.  No "Hooks or Mechanical Anchors"
Builder: Pimas Gale
Contractor: Marsh Contracting
Location: William Street, Double Bay, Sydney Australia

Click here for more information
LATAPOXY 310 Stone Adhesive is a high strength epoxy adhesive. Engineered & formulated for the spot bonding fixing method of tile and stone installations on vertical surfaces. Latapoxy 310 Stone Adhesive maintains its non-sag consistency at high working temperatures up to 95°F (35°C). Latapoxy 310 is extremely fast and productive to use.  Allows for faster installations of large tile and stone when compared with the older conventional "hooks or mechanical anchors method."

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Wednesday, August 28, 2013

Glass Tile Installations

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Message from a tile installer:
"On another note I have to tell you, the Laticrete glass tile adhesive is by far the only product I will ever use on glass tile. I had a job recently where I ran out of it and I had to finish the job with #### by Brand T. The difference was like night and day and the funny thing was that #### use to be my choice of product for glass until you guys came out with your glass tile adhesive. I told my warehouse guy to never run low on the Laticrete GTA product again."

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Tuesday, August 27, 2013

Laticrete A Winner

The LATICRETE HYDRO BAN Shower System was just voted #25 of the 101 Best New Products in the August 2013 edition of Professional Remodeler Magazine

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Shower Installation Products
The HYDRO BAN Shower System line is a complete shower installation system. Shower system products include waterproof pans and liners, niches, benches, accessories and drain and grate products, all with the industry's best warranty.

Click here for more information.

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Monday, August 26, 2013

One of the best addresses in Sydney

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This job has LATICRETE Productivity stamped all over it.

Most of the units and their extensive stone and tile work were done with LATICRETE materials. These include HYDRO BAN, 253 Gold, 4237/211, PERMACOLOR grout and 3701 mortar.

The above photographs show the stair lobby wall which starts in the basement and extends upwards to a long narrow skylight along the width at the top. The wall is only interrupted by the canter-levered stair case which is cast showing the profile of the tread and riser only.
The large format limestone panels (2' x 4' & 1' x 4') on this wall were fixed to the concrete wall with LATAPOXY 310 stone adhesive by the "Spot Bond Method" which eliminated slow, labor intensive mechanical fixing of the stone. The Pietra Grey Marble installed on the stairs and landings were bonded with LATICRETE 4237/211W.

Project -
Residential Units 62 Wunulla Rd Point Piper - this is regarded as one of the best addresses in Sydney.

Contractor - 3D Tiling.
Builder - Pimas Gale.


Fred Gray
Technical Service Manager

Laticrete Australia

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Sunday, August 25, 2013

Coney Island Lives !

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Coney Island USA exists to defend the honor of American popular culture through innovative exhibitions and performances. Presenting and producing exciting new works, our approach is rooted in mass culture and the traditions of P.T. Barnum, dime museums, burlesque, circus sideshows, vaudeville, and Coney Island itself. Preserving and championing a set of uniquely American visual and performing art forms, we seek to create an international forum for cultural preservation and discourse, and where Coney Island represents these impulses, we strive to make it once again a center for live art and entrepreneurial spirit.
Click here to read more!

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Friday, August 23, 2013

A recently completed job

Greetings from the Eastern Shore of Virginia. Always nice to hear from you! We just gutted the Master Bath today and need to move the drain before we can open a bag of 253. Of course we upgraded them to Spectralock. Once the room starts taking shape I'll tag Laticrete again in the photo. Feel free to use that photo if you'd like for starters. Attached is a recently completed job using 253 and all Spectralock. Our installer will only use Spectralock on natural pebbles, no standard grout. :)

Dona L. Danziger
Clay Werks Ltd.
4253 Lankford Hwy.
Exmore, VA 23350
Ph. 757.414.0567    Fax 757.414.0571

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Thursday, August 22, 2013

Seen on Jobsite - NYC

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A friend sent this camera phone photo of bags of Laticrete stacked in the hallway outside their office in New York City.

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Wednesday, August 21, 2013

We Do Pools !

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Click here to access a comprehensive Technical Design Manual regarding tiled swimming pools.
The goal of this manual is to provide a range of technical & design information to help ensure a proper and long-lasting tile installation in swimming pool, fountain and water feature environments.

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Tuesday, August 20, 2013

The next generation high performance Uncoupling Membrane

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STRATA_MAT is the next generation high performance uncoupling membrane for use under ceramic tile and stone installations.  For residential and commercial applications. Designed to replace traditional underlayment materials. The unique design of STRATA_MAT provides for an enhanced mechanical bond of the adhesive mortar and provides for faster drying of the mortar.  This allowing for shorter time to grout. Specifically designed for use with both modified and unmodified mortars - STRATA_MAT allows for the proper adhesive mortar to be used with porcelain or large format tiles and stone.
Click here for more info & to view the video.

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Monday, August 19, 2013

More - Productivity Installing Stone Veneers

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Click here to watch the video

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Saturday, August 17, 2013


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Received email today:
Friends of ours left CT to start new career in Seattle WA and saw this truck in Minnesota today. 


Tuesday, August 13, 2013

Productivity Installing Stone Veneers

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LATAPOXY 310 Stone Adhesive is a two component high strength epoxy adhesive. Engineered for the spot bond installation method of tile and stone installation on vertical surfaces. LATAPOXY 310 Stone Adhesive maintains its non-sag consistency at high installation working temperatures up to 95°F (35°C).
Click here to watch the installation video
Click here for more info

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Monday, August 12, 2013

Comprehensive Warranties

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When you install tile or stone with a complete Laticrete System of materials then your installation is covered with a comprehensive replacement of labor and materials warranty.

For technical support, answers to installation questions and information on how to obtain a full Laticrete System warranty contact Laticrete Technical Support: (800) 243-4788 ext. 235, or 1 (203) 393-0010 ext. 235, or email or visit

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Friday, August 09, 2013

Seen On Jobsite

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Hi Henry
Eddy was riding the metro to meet us at a Nationals game and saw Laticrete in use at the Ft. Totten station.


Thursday, August 08, 2013


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Laticrete has a long and successful history of installing thin, ceramic tile panels dating back to the early 1970s. Based on our successful track record and experience Laticrete is your source for materials, methods & technical support for today’s new generation of innovative, reduced thickness porcelain tile and the installation challenges that they present. 
Special installation techniques are required for successfully installing these reduced thickness porcelain units. For example, using a glass installer’s “vacuum suction cups” and / or “installation frames” can facilitate easier handling and placing of the tile and reduce the chance of cracking the large ceramic porcelain panels during handling and installation. Always consult the reduced thickness porcelain tile manufacturer before selection and installation to determine the specific porcelain large panel's suitability for the intended area of use and the specified project.
Read more - click here.
Click here for Laticrete technical support or answers to your specific project's installation challenges.

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Wednesday, August 07, 2013

Our Company Founder Believes In Education

Rothberg Chemical Engineering Scholars Award

Students pursuing degrees in chemical engineering with strong academic records who have been involved in high school and community leadership will be selected to receive Henry M. Rothberg Bicentennial Scholarships. Scholarship levels can be up to $16,000 (i.e., up to $4,000 per year) depending on the qualifications of the student, with typical awards in the $1,000-$2,000 range. Contact the Department of Chemical Engineering, College of Engineering and Information Technology, University of South Carolina, Columbia, SC 29208, 803-777-4181. E-mail:

Read more here:

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Tuesday, August 06, 2013

We Test

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We don't just make claims regarding our performance.  We test & re-test.  And our testing is confirmed by over 50 years of jobsite experience from the Arctic to the Tropics. From Singapore to San Francisco to Sydney.  From Oslo to Oman. Depend on Laticrete.
We are your tile & stone installation materials Consultants.

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Monday, August 05, 2013

Trencadis Mosaic Tile Facade

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This Trencadís mosaic tile facade was installed directly to the concrete building envelope with the LATICRETE System of high performance materials. This system consisting of a LATICRETE fortified render, shockproof adhesive and high performance grout. This is a life of structure installation technology. Project is in Sydney, Australia.
Simon Sweetapple, Director and Construction Manager for Beebo Constructions provided these comments:
“LATICRETE products are tried, tested and innovative. They have been proven to save labour on complex projects such as this.  The Laticrete team were extremely professional and helpful from being readily available for onsite testing to ongoing technical support and consulting.  There are certainly many advantages to LATICRETE.”

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Friday, August 02, 2013

LatiWord of the Week - Ethics


plural of eth·ics (Noun)

  1. Moral principles that govern a person's or group's behavior.
  2. The moral correctness of specified conduct.

morality - morals - ethic – moral

"Whenever you do a thing, act as if all the world were watching" - Thomas Jefferson