Video - Why Use a GOOD Tile Adhesive ?

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JobSite Prep

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Laticrete and Dessert Compared - A Short Vignette

Message from a friend:

In the outdoor atrium at the street level of the building housing my office, some large granite tiles (about 3' x 3') were being replaced today.  A bag of Laticrete Gold was standing there among industrial-sized buckets, a grinding wheel, and other tools, objects, and materials to be used for the job at hand.  These are all observable in the attached photograph.  I have set forth below the dialog in which I asked for permission to take this photograph.  

“Excuse me, sir,” I said to one of the two workmen on the job site.  He was standing behind his colleague, the latter of whom was kneeling at the side of the square depression into which a new tile was to be placed and placing dabs of a white paste on top of a neatly spread, dark brownish grey, thin layer of mortar.  The new tile is visible in the upper right hand corner of the attached photograph, and the depression being prepared for that new tile is in the upper left hand corner. 

"Sorry to bother you,” I apologized once I had the attention of both workmen.  

The white bag among the various objects on the job site observable in the foreground of the attached photograph was covered with neat blue lettering and the rectilinear logo I have learned to look for at any tile job I pass here in Manhattan or any other place in the world.  “Ahh!” I happily exclaimed to myself.  Pointing to it,  and making eye contact with the man standing, I asked “Is that Laticrete?"

“Yes,” the man standing replied.

“Is that stuff any good?” I went on to further ask.

“Yes,” he immediately responded.  “The best!”  

He was about to say something else, but then paused, seeming troubled by his very quick reply.  Another second or two passed by before he recanted.  "There’s only one better than it.”

“Really?” I said with an inquisitive tone. “What product is that?”

“It’s called ‘Platinum’.”  

Hearing that, the workman who was preparing the depression for the new tile, like a baker dabbing tufts of whipped cream on top of a chocolate cake, looked up to nod his agreement with his colleague’s comment about the Platinum product.  The kneeling man's quiet affirmation reminded me of how the always muted, 5’9” Teller silently indicates his agreement with his 6’6” partner Penn on a Las Vegas nightclub stage.

Looking at the bag and processing the fact that its label said “Gold”,  I said “Oh!  Platinum.  I get it!  I guess that is also from Laticrete.”

“Yes,” came the standing workman's ever quick reply.

“Do you mind if I take a photograph of it?”

“No. Go right ahead,” he said invitingly, while snatching the bag from the objects in which it was nondescriptly standing and moving it to a more prominent position by itself on the flat, ground-hugging cart that he and his partner were using for moving to and fro’ their building materials and tools.  “You can buy it at a place uptown,” and he continued to tell me the name of that place and its address.

But looking at the time on my smartphone – which popped onto its screen after I popped the attached photograph – I realized I was running late to my luncheon appointment, and the name and address of the tile place uptown bounced off my ears like a poorly shot basketball bouncing off the rim of a basket.

“Great!” I exclaimed.  “Thank you!”

I turned to continue on to my luncheon appointment, with the newly planted taste on my mind’s palate of a dessert of rich chocolate cake adorned with dabs of freshly whipped cream.

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Basic ThinSet Adhesive

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Sound Control

The Answer to Noise – LATICRETE® 125 Sound & Crack Adhesive

As buildings go up in height we notice more people live on top of each other. Whether it's offices, apartments or two-storey homes, the sound of foot steps, chairs rolling and falling items can be very annoying.  The issue of sound control has never been more important.

LATICRETE has the solution to this problem - 125 Sound & Crack Adhesive provides outstanding sound insulation. This single component adhesive takes the place of costly time consuming membrane or mat systems by allowing for faster, more productive & effective tile or stone installations. 

Key Features:

▪   Prevents transmission of cracks from the approved substrates to the tile or stone finish when subjected to horizontal in plane movement of cracks up to 3 mm under normal usage.

▪   Single component, just add water

▪   Contains 33% post consumer recycled materials

▪   Superior workability—equipped with lightweight technology

▪   GREENGUARD certified, LEED compliant

▪   Reinforced with Kevlar^®

▪   Equipped with antimicrobial protection

▪   "Extra Heavy" as per ASTM C627 Robinson Floor Test - TCNA

Click here for more information and to view an installation video.

Contact us for more information - email us here.

Stone Veneer Facade

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New Bag in Australia

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Great thin set adhesive, new bag design

New Laticrete MultiFlex bag in Australia

New Laticrete MultiFlex Thinset Adhesive bag in Australia

MULTIFLEX Adhesive is an economical, flexible, rubber and polymer fortified thin set adhesive for installing ceramic tile and stone on floors and walls.  
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LATICRETE Mobile App Updated !

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LATICRETE Mobile App - Updated & Optimized for USA & Australian Users

You asked for it and we listened! We are excited about the new updated version of our LATICRETE mobile app - Version 2.0.27 - which features adhesive & grout coverage calculations.
In order to see the latest features, simply update the app when your device prompts you to do so. Not yet a user? Search “LATICRETE” in your device’s app marketplace to download.
Our LATICRETE product line includes "StainProof" grouts, waterproofing membranes that can be flood tested in as little as 2 hours, innovative sound and crack isolation adhesives and a new uncoupling membrane, STRATA_MAT™, just to name a few!

The LATICRETE Mobile App is an industry-leading, full-service reference tool. Whether you are a professional contractor, distributor, dealer or a do-it-yourselfer, you will find the application to be a welcome addition to your tool kit! Available on iPhone®, iPod Touch®, iPad™, Android™ and Windows Phone!

FEATURES
Product Catalog: Network-updateable product listing with descriptions, packaging details and direct-links to additional documentation on all of our available products.
Coverage Calculator: Get quick coverage estimates for LATICRETE USA & Australia grout and adhesive products by entering your desired product, tile size, grout joint width and trowel size!

Region Detection: The new version of our App now detects the product mix, contact information and coverage information for your country. Currently supports US and Australian regions.

Versatile: Optimized for both phones and tablets! Apple, Android & Windows
Contact Us: The ability to email our Technical Services Departments OR contact us by calling our US or Australian Toll Free numbers !

A GREAT Grout ! In 40 Colors !

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LATICRETE PERMACOLOR is a high performance, fast setting grout that provides a grout joint that is dense and hard. PERMACOLOR Grout is color consistent. Mixes with water for grouting OR mix with Laticrete 4237 Latex Additive for a colored latex fortified adhesive mortar for installing and grouting glass mosaic tiles by the "One Step Method" with
a choice of 40 different colors ! 
Consistent color
Fast setting
Ideal for floors and walls (joint widths of 1/16–1/2" [1.5 to 12 mm])
Inhibits mold and mildew with Microban®
Improved stain resistance for a cement based grout
Interior and exterior applications
Residential and commercial
Conforms to ISO 13007 and EN 13888 (CG2WA)
Meets ANSI A118.7 requirements
Click here for more info.