Saturday, April 30, 2011

Veneerstone - MVIS Installation Training

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Veneerstone Hands-On Training Program at DalTile

How to properly install Manufacturered Stone educational program held April 15, 2011 @ DALTILE in Nashville, Tn
Pictured L to R:  
Bobby Mitchel, "the local Laticrete guy"
Brad Denny, Project Manager -  Nichols Tile & Terrazzo CO., Inc.- Nashville, TN
Tom " Hammy " Hambrock, Owner - Kitchen & Bath Makeovers - Manchester, TN

Click here for more info.

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Turkey Hunting

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"Two weeks ago was the first of two youth hunting days this year for Turkey in CT. Only 12-15 year olds can hunt and you have to be with another adult who also has a license but that person is only a mentor and cannot hunt. My son went Turkey hunting with my brother and shot 2 Turkeys with one shot (unintentionally). They were standing near each other, both legal to take."
Jay Conrod
Laticrete Product Manager

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Friday, April 29, 2011

Al Hamra Tower - Again

This Project fascinates me

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A spectacular tile facade.

The Al Hamra Tower is a topped out skyscraper in downtown Kuwait City, Kuwait. Designed by architectural firm Skidmore, Owings and Merrill, the tower is the tallest building in Kuwait on completion in 2010 at 412 m (1,352 ft). It will also be the tallest sculpted tower in the world.
The tower will include 98,000 m2 (1,050,000 sq ft) of commercial and office space. The building will connect to a five-story retail mall which totals 23,000 m2 (250,000 sq ft) of retail space and will include an integrated theater complex and an 11-story carpark. The tower itself will be built on an 18,000 m2 (190,000 sq ft) construction site.
The Al Hamra Tower will have over 70 floors of office space, a rooftop restaurant and a spa. The shopping center will include a 10-screen cinema complex which will also have IMAX theaters.
Turner Construction is in charge of the tower's construction.

Information source: Wikipedia
More information here at the Al Hamra Tower website:

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An Attractive Installation

"We just finished this bathroom using a mix of Laticrete products:  Hydroban, Latisil, 220, 253, and 254, Spectralock, and 1600/1776 for the glasstile."
Robert Zschoche Remodeling LLC
Kitchen and Bath Remodeling
Custom Shower Installations
25857 Spring Farm Circle
Chantilly, VA 20152
VA Class A Lic # 2705 087502
MD MHIC Lic # 85036
Washington DC HIC Lic # 70106763
Office 703 327 4718
Cell phone 703 930 8829
Fax 703 889 5112

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Thursday, April 28, 2011

Laticrete Educational Programs

We are presenting Laticrete Educational Programs here at the Laticrete CT facility and at our FL facility this week.
A PTS - Passport To Success - educational program for a group from Central & South America here at our CT training facility.
A PTK - Passport To Knowledge - educational program for a group from the SE USA at our FL training facility

Dan's PTK training work with Laticrete 4-XLT at the FL event

PTS Group at the event in CT

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LATICRETE Glass Tile Adhesive on the Jobsite

"Was getting ready to burn some of the new Glass Tile Adhesive onto a ceiling for some glass subway tile. I put this 'clump' on the ceiling and let it sit. Took this pic after 5 minutes with no visible movement."

Greg Hiens

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Laticrete For Tile and Stone On Boats ...!

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Reminder - New Grout Colors

Wednesday, April 27, 2011

Message From Kentucky

"Business has been steady. Hopefully it will pick up more.

My father, my helper, and myself will be attending the Laticrete PTK educational & training program at the Indy plant next week. Looking forward to getting to learn / play with all of the great products that Laticrete makes.

Again, thanks for all that Laticrete does for the industry and for the little guys."

Greg Hiens
Hiens Tile & Stone


Got A Kindle ...?

Tuesday, April 26, 2011

Laticrete PTK Educational Program in Hawaii

"Thank you again for bringing this course to Hawaii.  It was awesome!  I honestly can say that this is the best seminar/training that I have attended ... and it was free!  I'm in awe.

I've been to many classes and training seminars where most of the class had glazed eyes or closed eyes. The lectures were long and most of the information went in one ear and out the other.  Laticrete has it down, though.  The speakers were exceptionally knowledgeable and entertaining.  I've retained more information from the day and half I spent at the Laticrete seminar (I had to leave early the second day, against my will!) than I have from courses that were 3 or 4 days long!  In addition, the materials that were provided are sooooo helpful and greatly appreciated.  We are already putting the ANSI and TCNA books to good use.

Keep up the AMAZING work!!!


Rachel Whalen-Holderbaum (Ludman)
Design & Engineering
All Pool & Spa, Inc.
905 Kalanianaole Hwy
Kailua, HI 96734
(808) 853-4761
Cell (808) 782-0807

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GTA - The Ultimate Glass Tile Thinset Adhesive

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OK, I Haven't Posted In Awhile ...!

I have been traveling .....!

Thursday, April 14, 2011

Wet Film Gauge

 Click on image to enlarge
Thanks for sending a wet film gauge to me.  Even though my guys have installed a lot (many, many buckets!) of Blue 92, 9235, Floor and Wall Watertight, and Hydroban, this is a good tool to show them and it gives me another reason to spend the time to explain what the required thickness should be, what "mils" are, wet film versus cured film thickness, and so on.
Thanks again!
Rob Zschoche
Robert Zschoche Remodeling LLC
Kitchen and Bath Remodeling
Custom Shower Installations
25857 Spring Farm Circle
Chantilly, VA 20152
Office 703 327 4718
Cell phone 703 930 8829

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Wednesday, April 13, 2011

LATICRETE Glass Tile Adhesive

Specifically formulated for use in glass tile applications, LATICRETE Glass Tile Adhesive is a one-step, non-sag, polymer fortified adhesive mortar offering an ultra white color. The smooth and creamy consistency, combined with optimal bond strength and minimal shrinkage make it an ideal solution for hassle-free glass tile installations. With Microban antimicrobial product protection, it’s the perfect choice for showers, countertops and backsplashes.

    ▪    Optimal Bond Strength with Minimal Shrinkage
    ▪    Single Component with No Admix Needed – 
Just Add Water
    ▪    Exceeds ANSI 118.4 and 118.11

For more information, click here. 
To request a hard copy brochure, click here.

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Tuesday, April 12, 2011

SpectraLOCK Pro Premium

New Version - Improved Performance ...!

LATICRETE® SpectraLOCK® PRO Premium Grout* – it’s everything you love about LATICRETE SpectraLOCK PRO Grout, only better.
With an improved non-sag formula, it’s even easier to install on walls while providing full, flush joints on the floor. LATICRETE SpectraLOCK PRO Premium Grout is stainproof^^ in residential installations providing the customer ease of maintenance and a beautiful appearance year after year. LATICRETE SpectraLOCK PRO Premium Grout never requires sealing and offers 40 vibrant, consistent colors to choose from.
    ▪    Stainproof^^
    ▪    Improved Non-Sag Formula
    ▪    Full, Flush Joints
    ▪    Easier to Install

For more information, click here. 
To request a hard copy brochure, click here
^^ StainProof (residential installation only) to common household cleaners, liquids and other goods. Clean all spills immediately.
* United States Invention Patent No.: 6881768 (and other Patents)


Monday, April 11, 2011

See The World ....?

Our international team is looking for a few good people ....!  Travel, see the world, spread the Laticrete Story ...! Meet interesting people, eat interesting foods ...!

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Photos are from my recent trip to Asia. I've just returned from a two week trip to Singapore, Vietnam, Indonesia. In Singapore we held a regional sales meeting. In Vietnam I made a formal presentation to a group of Architects, Developers & General Contractors. Throughout the region I made visits to jobsites, developers' and architects' offices .....  And enjoyed some interesting dining.

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Saturday, April 02, 2011

Something Rather Interesting

At the recent Coverings show I discovered something rather interesting …. Something that could be a real gem, a new business that will help flooring retailers connect with customers on the Internet - roomsalive.

roomsalive brings web / internet / technology to the flooring industry that enables retailers to enhance their traditional retail model with an interactive web storefront.  From the retailer’s website, their store’s product offerings are interactive in virtual rooms designed by a celebrity designer - so customers are seeing flooring in the context of a photo-realistic room.  

I am thinking that this interactive design experience will help retailers more effectively market to their customers, and then draw them into their showrooms.  This use of technology and "scalability" could be some of the most exciting technical / internet news to hit the tile & stone industry in years.
These folks appear to have programs for every type & size of flooring retailer.  Check out

More info to follow …..

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An Email From Yesterday

"Hi Everyone.  
My territory is quite expansive.
We are pleased to announce I have purchased a small plane to better service my clients. (See below.)
Feel free to call me for a ride."
Bill Sturrock
Eastern Canada Laticrete Rep

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A Contractor Sent Me A Photo

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OK, WHICH Laticrete factory is this ....?