LATICRETE and Daltile Showcase Products in Mexico

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Expo CIHAC 2013 – 25th Anniversary

"This past week in Mexico City, LATICRETE Mexicana joined Daltile to showcase its industry leading 30 year system warranty, called SIG (sistema de instalación Garantizada). The week started with Erno de Bruijn, President of the LATICRETE International Division, awarding two top Daltile distributors trips to NYC, and followed with an incentive to send several more over the course of this upcoming year. Then at the booth and through hands-on demonstrations, many got their first introduction to SPECTRALOCK® epoxy grout, HYDRO BAN® tile waterproofing, and LATICRETE® 170 Sound and Crack Isolation Mat, with the help of Wayne Hoerning and Ricardo Franco. 

With talks of multi-family skyscrapers in the capital implementing Daltile’s tigerwood ceramic design with the sound and crack isolation mat to hotels on the beaches in Cancun waterproofing their installations, to talks of the green future of low cost eco-friendly housing options, the year ahead will be full of development, and the support team at LATICRETE Mexicana is looking forward to the challenge.“

Matthew Carli
LATICRETE Mexico