Friday, January 31, 2014

Strata_Mat Install

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"Just finishing up an exterior porcelain tile job with Strata Mat/4xlt/Permacolor. Job is in Maui but the client moved here from Connecticut and is glad to support their home state."
Isaac Homza
Higher Standard Tile & Stone

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Thursday, January 30, 2014

Slip Resistance Testing Criteria

New Tile Council of North America (TCNA) slip resistance testing criteria for ceramic tile finishes will go into effect in 2014.  Several interesting & informative industry articles are available on this subject. Click here to send me an email if you would like copies of these articles or additional info.

There is also good information on this topic in the 2013 TCNA manual.

From Wikipedia:
Floor slip resistance testing is the science of measuring the coefficient of friction (or resistance to slip accidents) of flooring surfaces, either in a laboratory (before or after installation) or on floors in situ. Slip resistance testing (or floor friction testing) is usually desired by the building's owner or manager when there has been a report of a slip and fall accident, when there has been a report of a near accident, or (preferably) before the flooring is installed on the property. Flooring is tested using a tribometer (floor slip resistance tester) to discover if there is a high propensity for slip and fall accidents on it, either dry or (most often) when wet with water or lubricated with other contaminants such as kitchen grease, hydraulic oil, etc. There have been numerous floor slip resistance testing tribometers and lab devices produced around the world to measure both the static (stationary) and dynamic (in motion) coefficient of friction, but presently there are only a few that are reliable for obtaining useful safety results and that have current official test methods.

Full article - click here

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Slip Resistance Testing Machine
Photo from SATRA Technology website - Used here under the Fair Use Doctrine.  More info click here.

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Wednesday, January 29, 2014

New Bag Design

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Laticrete 3701 Fortified Mortar Bed - New Bag Design in Australia

This is the new Laticrete Australia 3701 Fortified mortar Bed bag.

We have added additional text & icons on the back of the bag regarding instructions for mixing and use of Renders, Plasters, Screeds & Mortar beds.

Click here for more USA info
Click here for more Australia info

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Tuesday, January 28, 2014

A Systems Approach

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Proven Installation Systems for Tile and Stone Applications

With over 50 years of worldwide experience LATICRETE is the recognized leader in product quality and installation expertise. Our highly trained and experienced technical support team are ready to assist you with project specifications, details, BIM, LEED compliance information or to address your installation questions for your specific projects. LATICRETE materials and services are available globally.

Our newly released technical brochure - Proven Installation Systems for Tile and Stone Applications - highlights a range of LATICRETE Installation Systems and Warranties.  These various application area systems include:
 - Wet Area and Continuous Submersion System
 - Vapour Reduction System
 - Self Levelling / Underlayment System
 - HYDRO BAN® Shower Installation System
 - Commercial and Industrial Flooring System
 - Sound Control System
 - Uncoupling
 - Vertical Installation System
 - Plaza and Deck System
 - Masonry Veneer Installation System (MVIS™)
 - Grout Solutions

Click here to view/download this must have brochure.
Click here to view / download our comprehensive Warranties Information.

Contact your local Laticrete Technical Rep at +1 (203) 393-0015 ext 235 or email us here to discuss your next project. Let Laticrete work with you to turn your project into the next Globally Proven Installation!

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Monday, January 27, 2014

Interesting use of Laticrete 3701 FMB

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A sculpture created by using Laticrete 3701 FMB
Photos from John Gunnerud of Laticrete Norway

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Friday, January 24, 2014

Jack Boyd Pools

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Private Residence Pool - Doonan, Sunshine Coast, QLD Australia
120 m²
Jack Boyd Pools
Product(s) Used:

335 Premium Flexible Adhesive
LATICRETE® 3701 Fortified Mortar Bed

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Thursday, January 23, 2014

We Do Pools

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Wednesday, January 22, 2014

Unfurled Mosaic Mural

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Dear Henry and Steve,

We did it! The mosaic installation for which you so generously provided Laticrete thinset and Spectralock is on the wall and it is gorgeous! We can't thank you enough for providing such superior materials to work with, and it's a great feeling to know that the mosaic will stay strong and beautiful indefinitely.

I'm attaching a press release about the project as well as a couple of photos. Designer for the project is Lin Schorr of Lin Schorr Mixed Media Mosaics, and Project Manager is Pam Goode. The mosaic is located on the outside wall at Ciel Gallery, 128 E. Park Avenue, Charlotte, NC  28203.

Again, I can't thank you enough for your support, and I look forward to thanking you both in person one day.

All the best,


New Public Art Ribbon Cutting in SouthEnd Charlotte January 18

From: Ciel Gallery + Mosaic Studio
128 E. Park Avenue
Charlotte, NC 28203

For More Information or High Resolution Images: Email Pam at
Images Included: Overall Installation and 2 Details, Unfurled

Unfurled, a collaborative glass mosaic created by over fifty professional mosaic artists, has been installed in the heart of Southend Charlotte. A Ribbon Cutting Ceremony and dedication will be held Saturday, January 18 at 4:00. The public is cordially invited to attend and meet many of the artists involved in the 8' x 17' mural.

Coordinated by Pam Goode of Ciel Gallery + Mosaic Studio, the mosaic covers about 100 square feet on East Park Avenue. The lush art nouveau style design was created by Lin Schorr of Lin Schorr Mixed Media Mosaics, Novi, Michigan. 

"Every city benefits from public art," says Goode, "and Charlotte is no exception. We wanted to add a piece to the Art & Design District that would be colorful, vivacious, interactive, and expertly constructed. The mosaic contains fun scavenger hunt elements such as a frog, heart, and chameleon camouflaged in the greenery. We want the public to explore the shapes and forms and hopefully become a bit inspired."

The project has been underway for about a year. Having worked together on several of Schorr's previous collaborative projects in Michigan, Goode was eager to team up in Charlotte. Once Schorr completed the design and carved it into manageable sections, Goode put out a call to artists and selected over fifty to participate. Soon the petals, leaves and ferns made their way to Charlotte from across the US as well as from Canada, Germany, and France. 

"Response to the project has been fabulous," says Goode. "All of the art was donated; in fact, we received participation requests from about three times as many artists as we could use for this project. We knew we wanted to create a piece for Charlotte that would highlight the beauty of glass mosaic as well as provide as many artists as possible with a professional piece for their portfolios. We weren't able to secure funding through usual channels, so a successful Kickstarter campaign helped us cover the bulk of the installation costs, and Laticrete International generously donated adhesive and grout for the project."

Installers included Schorr, during a week-long visit from Michigan, as well as artists from Hickory, Virginia, Pennsylvania, Arizona and Georgia. Most of the grouters were local, adding to the Charlotte flavor of the artwork and giving even more artists an opportunity to participate. Charlotte iron forger Theron Ross provided the frame. "We're thrilled that Unfurled benefits not only art lovers in Charlotte," says Goode, "but global and local artists as well. It just fits perfectly with the mission of Ciel."

Ciel Gallery has been a Southend fixture since 2008, and was the first gallery in the US dedicated to fine art mosaics. Located at 128 East Park Avenue, Ciel features rotating juried exhibitions, outreach, and a full slate of classes as well as workshops by visiting artists from across the US. Partners Teresa Hollmeyer, Tina Alberni, and Goode all participated in the Southend mural.

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Tuesday, January 21, 2014

Values Training at Laticrete Meeting

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Monday, January 20, 2014

Email Thread

Hi Henry,
Our Laticrete in-house presentation was sensational. Eric came through and we also got a chance to meet Nick.
This was the first of many more to come.
I have included a few pictures.

Thank you,

-----Original Message-----
From: Henry B. Rothberg []
Sent: Thursday, January 16, 2014 1:35 PM
To: Julio Soriano
Subject: Re: Information literature


How did your Laticrete in-house presentation go ?


Date: Thursday, December 26, 2013 at 12:53 PM
To: Curtis Rogers-Vereen; Eric Schweitzer 
Subject: Information literature

Dear Laticrete team,

As we keep striving to provide great service, our goals here at Lido Stone include creating awareness and exposing people to the right information.
The setup, organization, the information and overall experience we had at your Laticrete facility was impressive. We would like to provide our own staff and clients with the best possible means and methods that are available through Laticrete.
As our Laticrete in-house presentation is approaching (Jan, 15), we would like to equipped ourselves with the right tools; company literature, brochures, samples, reading material, etc. (20 - 30 people) Could you please arrange for these tools to be sent to Lido Stone at your earliest convenience.
Please don't hesitate contact me for any questions or concerns.

Thank you,

Julio A Soriano

Lido Stone Works
300 Burman Blvd., Calverton, NY 11933
Phone: 631-208-1165
Fax: 631-208-1166

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Saturday, January 18, 2014

Las Vegas - World of Concrete

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Friday, January 17, 2014

Contractor Brochure

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Nancy did a great job of putting everything together. I appreciate all that Laticrete has done to help me promote my business."
Ray McNamara
Floor U Installation
CTEF Certified Tile Installer #370
National Tile Contractors Association Member
National Wood Flooring Association Member
Tennessee Licensed Home Improvement Contractor #7640

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Thursday, January 16, 2014

Nice Truck

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Click here for more info


Wednesday, January 15, 2014

Our Message In India

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Click here for more info

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Tuesday, January 14, 2014

Our Message

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Monday, January 13, 2014

World of Concrete

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Friday, January 10, 2014

Our Laticrete message in the UK

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Wednesday, January 08, 2014

Posting From Rod

"Another step closer. LATICRETE HYDRO BAN, Glass Tile Adhesive and PERMACOLOR Sterling Silver grout." Rod - Katwyk Tile

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Tuesday, January 07, 2014


LATICRETE Expands Restoration and Decorative Product Lines with Acquisition of L&M Construction Chemicals
Strategic Acquisition Provides Access to New Products and Technologies, Complements DRYTEK Product Line.
Click here for more info.

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Monday, January 06, 2014

Spot-On Repairs & Installations

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Latapoxy 310 Spot-On info via Tile Today Blog - click here
More info click here

Thursday, January 02, 2014


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OK, so what is the story here ?
Who is this guy ?