Accessing Information

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Information At Your Fingertips

LATICRETE Adopts Microsoft Tag on Product Packaging!

We are introducing Microsoft® Tag reader technology on our product packaging, catalogs, marketing tools, displays, advertising, signage, and other marketing initiatives to provide easy to retrieve, on demand product information.

Microsoft Tag is a two-dimensional, high-capacity bar code technology offering an entirely new way to quickly access LATICRETE information through any web-enabled mobile device. A simple “snap” of the Tag symbol with a web-enabled mobile phone camera or handheld device provides instant access to LATICRETE® product specifications, installation guidelines, videos, contact information and other available details.

Free and easy to download and use the Microsoft Tag reader application for mobile phones can be found at http://gettag.mobi


This technology adoption by LATICRETE supports our ongoing commitment to customer service. Our ongoing commitment to provide the added convenience of locating timely information on LATICRETE products when customers need it most. LATICRETE customers will be quickly directed to a host of information including technical specifications for installing tile and stone with LATICRETE materials.

Microsoft Tags help transform LATICRETE product packaging and marketing media into a gateway for accessing additional information online in just seconds.

It’s as easy as 1-2-3:

1. Download & install the free Tag reader software to your mobile device ( http://gettag.mobi ).

2. Open the Tag reader application and photograph a Tag icon.

Try the image below as a sample ( LATICRETE 125 Sound & Crack Adhesive )

3. Wait for information to load on the screen of your mobile device.


Your feedback & comments will be appreciated ....!


For more information on Microsoft Tag Technology, visit www.microsoft.com/tag

Mobile Tagging: Interactive 2D Barcode Reader

Start looking for a Microsoft Tag on Laticrete packages, Advertisements, Editorials

Microsoft Tag is a breakthrough technology that transforms everyday things in the real world into live links to online information and entertainment.

Read more here.

From your mobile phone, simply snap or scan a Tag image anywhere you see it – in editorials, advertisements, product packaging, signs and storefronts – and gain instant access to Websites, videos, reviews, schedules, contact information, social networks, discounts, promotions and more!

All you need to do is download the free Tag reader on your web enabled camera phone and when you see a Tag, snap or scan it to interact with the world around you in new ways!

Does your mobile phone have a camera ....?

You can download Microsoft's Tag Reader in 2 ways

Use your mobile browser
Open the internet browser on your mobile phone and visit http://gettag.mobi

Send a link to your mobile device
It's easy. Enter your phone number here - US numbers only