Thursday, January 28, 2010

Information At Your Fingertips

LATICRETE Adopts Microsoft Tag on Product Packaging!

We are introducing Microsoft® Tag reader technology on our product packaging, catalogs, marketing tools, displays, advertising, signage, and other marketing initiatives to provide easy to retrieve, on demand product information.

Microsoft Tag is a two-dimensional, high-capacity bar code technology offering an entirely new way to quickly access LATICRETE information through any web-enabled mobile device. A simple “snap” of the Tag symbol with a web-enabled mobile phone camera or handheld device provides instant access to LATICRETE® product specifications, installation guidelines, videos, contact information and other available details.

Free and easy to download and use the Microsoft Tag reader application for mobile phones can be found at

This technology adoption by LATICRETE supports our ongoing commitment to customer service. Our ongoing commitment to provide the added convenience of locating timely information on LATICRETE products when customers need it most. LATICRETE customers will be quickly directed to a host of information including technical specifications for installing tile and stone with LATICRETE materials.

Microsoft Tags help transform LATICRETE product packaging and marketing media into a gateway for accessing additional information online in just seconds.

It’s as easy as 1-2-3:

1. Download & install the free Tag reader software to your mobile device ( ).

2. Open the Tag reader application and photograph a Tag icon.

Try the image below as a sample ( LATICRETE 125 Sound & Crack Adhesive )

3. Wait for information to load on the screen of your mobile device.

Your feedback & comments will be appreciated ....!

For more information on Microsoft Tag Technology, visit

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