Tuesday, August 03, 2010

Craftsmanship






Recent project by our friend and tile installation craftsman Stephen Maloney

Hydrobarrier for the first time

4XLT – Steve laid the whole shower without spacers – he is an artist

Permacolor grout


"Here's some photos of that shower I told you about, as I said the homeowner was amazed with the products we were using and the fact that we did not need spacers 'cause we used 4xlt."

Stephen Maloney
Maloney Tile and Marble
Livonia, Mi.
734 513-5041 office
734 513-5150 fax
734 578-6999 mobile
www.maloneytileandmarble.com


See some of Stephen's work on his Blog at www.maloneytile.blogspot.com

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Saturday, June 26, 2010

Mr Happy floating the competion away



Message from a tile contractor friend:

"The board he is floating on is the orange company's product. I have something up my sleeve .......

Its how ya test the products to the extreme and make a home owner understand. I took my Laticrete waterproof membrane box that I made to an estimate this am."

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Friday, May 28, 2010

Being Competitive




In August of 2009 we launched the Laticrete Hydro Barrier waterproofing membrane product to aggressively compete at a lower price point with a superior value.

Up to now Laticrete Hydro Barrier was only available in a 3.5 gallon container. Starting 5/31/10 it will be available in a One Gallon container size covering 50 SF with two coats.

Laticrete Hydro Barrier varies from our flagship product, HydroBan, as follows:

Allows for flood tested in 24 hours at 70ºF (21ºC) or above
Requires the use of fabric in the coves, corner, and changes of plane and around drains for waterproofing only; (it is not required for anti-fracture applications)
Backed by the Laticrete 5 Year System warranty
Changes from a light blue to a darker blue when cured
Allows for foot traffic in 4 to 6 hours @ 70°F (21°C) 50% RH

The following attributes remain the same for both Laticrete Hydro Barrier and HydroBan.

Anti-fracture protection up to 1/8” (3mm)
GREENGUARD low VOC certified
IAPMO Approved as a shower pan liner
Extra Heavy rating per ASTM C627 “Robinson Floor Test”
Passes ANSI A118.10 and A118.12
Thin; only 0.020-0.030” (0.5-0.8 mm) thick when cured
Inhibits stain causing mold and mildew growth in the substrate with Microban® antimicrobial product protection
Single component
Paint roller, brush, trowel or airless spray applied
Lighter color for easier inspection
Safe - no solvents and non-flammable

If you have questions concerning this or other Laticrete waterproofing products, call or contact our Laticrete waterproof membranes product manager, Jay Conrod. (203) 393-0010 ext 320 or email: jconrod@laticrete.com

For more info click here.

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