LATICRETE products Certified by GREENGUARD for Children & Schools Program

The entire range of Laticrete GREENGUARD certified products have passed the most stringent emissions criteria to date and are now certified under GREENGUARD for Children and Schools. These products meet the product emissions criteria developed by the GREENGUARD Environmental Institute for low-emitting building materials used in daycare, K-12, and healthcare facilities. In developing these new standards, the chemical sensitivities of children and the unique building characteristics of schools were evaluated. The U.S. Green Building Council (USGBC) has approved GREENGUARD Children and Schools Certification as an acceptable compliance path for all low-emitting flooring credits in LEED® Rating Systems. Printable LATICRETE product certificates are available here or at at www.greenguard.org for easy submission in the LEED process.

GREENGUARD for Children & Schools certification helps architects, builders, designers and specifiers identify products and materials that have undergone rigorous testing and meet stringent standards for chemical emission. LATICRETE products certified under the GREENGUARD Children and Schools program are specified in the USGBC’s LEED Rating System, CHPS Best Practices Manual and the Green Guide for Healthcare for low-emitting materials. GREENGUARD Children and Schools follows the State of California’s Department of Health Services Standard Practice for testing chemical emissions from building products used in schools and office buildings.

LATICRETE Donates Products for Ty Pennington’s Hit Reality Show on ABC

LATICRETE donated the tile installation products for an episode of the ABC hit reality show Extreme Makeover: Home Edition, starring Ty Pennington.
The Hill family episode was filmed on location in constant rain (plastic bags saved product from damage!) the last week of June, and is set to air this fall as the first episode of the show’s seventh season.
LATICRETE supplied Mason Tile with top of the line, GREENGUARD certified products including LATICRETE 254R Platinum Rapid, LATICRETE 255 MultiMax™^, and LATICRETE PermaColor™ Grout, for a combined total of 1,700 square feet of floor and wall tiles.
“The LATICRETE products were great,” said Mike Mason, owner of Mason Tile in Longmeadow, Mass. “The rapid-setting adhesive was huge. It would have been impossible to finish the work without it. We only had a few hours between setting and grouting with so many people trying to accomplish different tasks in such a short timeframe.
We set tile over backer board in some areas and concrete in others, and had no difficulties whatsoever.”

We like to work with Tile Factories .... and Distributors & Contractors to Educate ....

The Crossville Tile people in Alabama do regular emailings to Architects, Owners & Contractors. Their recent emailing was about LEED. And what Laticrete does to make LEED "paperwork" quick & easy for the contractor.

Take a look at it here.

We are showing up on Green - LEED oriented websites

LATICRETE Offers Online LEED Project Certification Assistant

LATICRETE has made specifying tile and stone installation materials for projects seeking LEED certification faster and easier than ever before with the launch of the LATICRETE LEED Project Certification Assistant, an innovative online tool that automatically generates all of the information required for LATICRETE products on a specific LEED project. Read More here or Be Green - Click Here

The New Buzzword ... "Green"

Everyone's talking about "Green."
There's a lot of "Greenwashing" going on in the construction industry (a fancy way of saying a lot of BS is coming from vendors)*

OK, so here are my comments:

We were GREEN before the term was even coined …!

We were focused on safe products when our competitors were producing flammable adhesives.We were focused on safer, water cleanable epoxies when our competitors were selling epoxies that required flammable, dangerous solvents for cleanup.

And here's our company's official stance:

LATICRETE was the first manufacturer of tile and stone installation materials to earn and offer the GREENGUARD Environmental Institute’s (GEI) certification.

And our Green info on our website:

www.laticrete.com/green

*Greenwash is a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive use of green PR or green marketing.
Text above from http://en.wikipedia.org/wiki/Greenwash

Expedite your LEED project certification

Expedite your LEED project certification process with the new Laticrete LEED Project Certification Assistant!

Take a look at the LATICRETE LEED Project Certification Assistant:

http://www.laticrete.com/architects/green_leed/leed_project_certification_assistant.aspx

Using this online tool a LEED documentation package in PDF format will be generated which includes our Laticrete LEED Technical Datasheet, certification letters for each product, associated GreenGuard certificates and a map showing Laticrete manufacturing locations within 500 miles of your project location.

Then ...

Email or print this LEED documentation package ....!

Green Is In

Green Is In ... and a range of Laticrete products are GreenGuard Certified

See the specific products and read more here