Motivation for the Week
Answer: Merely discounting prices won't make people think you're better – they'll just think you're cheaper. Deliver genuine value in your products/services and in the customer service you provide. Create marketing collateral that verifies the quality of your offerings. Provide a point of legitimate difference – expertise, quality, warranty, service guarantees, after-sales support, or ongoing tips on how to maximise the value of your products/services. Testimonials create the inference of benefit by the customer.
Executive Wisdom by Ric Willmot, taken from an article published in Boom Magazine, June 2012.