Friday, June 22, 2018

ONE LATICRETE ONE FAMILY Event for Central America Goes the Distance

ONE LATICRETE ONE FAMILY Event for Central America Goes the Distance

June 20, 2018

The ONE LATICRETE ONE FAMILY event for the Central American teams was held at the LATICRETE plant in Costa Rica. With both our Honduras and Panama teams joining in via video conference, we had over 100 team members!

LATICRETE Costa Rica team
LATICRETE Honduras team
LATICRETE Panama team

During the day, LATICRETE executives shared photographs about the history of the company, its evolution, as well as key messages of our values and the great global family that we are. 

“From the bottom of my heart, I am proud of what this "family" has achieved. A winning team of more than 90 people in 4 countries of Central America” - Luis Alfonso Fernández, Director General of Central America

“When we invite people to work as a team, we always look for everyone to have or try to participate in an equal way, but we know that we are different. What we all saw at our ONE LATICRETE ONE FAMILY event in Central America was that everyone was very focused on their teams to do their best: a mosaic of representation of our company with the number one. The success of this event makes us think that we are going to repeat it in the coming years.” - Rivaldo Tiscoski, Regional Director, Latin America & Caribbean

David Rothberg, CEO / Chairman of LATICRETE International (2nd generation LATICRETE) addressed the teams live via facetime. In his message he said, “As a family, we will support your efforts to reach your personal and professional goals.  It is what families do.”

At the end of the presentations, the Panama and Honduras teams had a great team breakfast.  In Costa Rica the team worked on a mosaic project in which several teams created the LATICRETE logo and the word ‘1’ out of mosaics to reinforce that we are a family, a team and a heart that always looks for results. 

LATICRETE Costa Rica mosaic making activity
Completed mosaic projects

Employees had great things to say about the event:

“The ONE LATICRETE ONE FAMILY activity in Costa Rica was excellent! We learned about the history and trajectory of the company worldwide and the motivational talks of our leaders makes us feel proud to be part of the LATICRETE family. The event united us as a team and shows us that together we can achieve great things. I’m very proud to be a part of the event, the effort and work that we all do and of course belonging to the LATICRETE family." - Hernando Herrera González, Assistant of Research and Development Laboratory

“ONE LATICRETE ONE FAMILY helped me improve my contact networks with all LATICRETE business units, and reaffirm that I am in a global company that seeks to grow their employees personally and professionally. I hope to participate in more activities of this kind. It’s great to understand where we are going as a company. Thanks LATICRETE Costa Rica!” - Vivian Morales, Costa Rica Sales Advisor

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Thursday, June 21, 2018


A beautiful location, inspiring messages and team building activities made for a fun day during our ONE LATICRETE ONE FAMILY event in Mexico. 

June 18, 2018

We brought together over 50 members of LATICRETE Mexico, international team members and Henry Rothberg, Sr. Vice President of Training (2nd generation LATICRETE) and his wife Shelia for the 1-day event at La Warika, Huasteca Nuevo Leon, Mexico.


Henry Rothberg kicked off the day with a presentation discussing the value of belonging to a family owned company who believes their employees are part of the family. 
“Over the years LATICRETE has grown worldwide in an incredible way. We believe that this has been possible thanks to each of the people who work with us always in an ethical and responsible way. You are part of this success!" - Henry Rothberg, Sr. Vice President of Training

Henry B. Rothberg, Sr. Vice President of LATICRETE International

Henry’s sentiments were reinforced when both Ricardo Franco, Director General, LATICRETE Mexicana and Rivaldo Tiscoski, Regional Director, Latin America & Caribbean spoke. 
“In Mexico the concept of family is very powerful and extensive, and in our society, family in Mexico means, support. We do not see ourselves growing alone without ours. With the experience today, we understand much more what it means to be a LATICRETE family, where we support, care for and grow together.”- Ricardo Franco, Director General, LATICRETE Mexicana

Ricardo Franco, Director General LATICRETE Mexico

“We had a father and a mother who taught us to walk, talk, give us values and do things with a lot of ethics, now the LATICRETE family gives us the great opportunity to put into practice everything our parents taught us, follow our steps with A lot of honesty in line with the values of the company.” - Rivaldo Tiscoski, Regional Director, Latin America & Caribbean 

Rivald Tiscoski, LATICRETE Regional Director Latin America and Caribbean

During the day, the team got to participate in a series of team building activities. 
LATICRETE Mexico team building activities
  • Spot It – Each team member took a card with a different image on it and spoke to a colleague about what the image meant to each person. 
  • Paracaídas (Parachute) – the team worked together on raising and lowering the parachute to move a ball between the two parachutes. The exercise taught the importance of team communication and dynamics. 
  • Rally – this included several different activities such as: 
    • Find the LATICRETE company values in a word puzzle
    • One member of the team jumped 15 meters high
    • Filled in the missing words to complete the LATICRETET mission statement
    • Fill a container (with holes in it) with water and figure out how to stop the water from pouring out 
Fill a container rally team building activity
We had an amazing day of fun, inspiration and memories! 

We look forward to sharing the visits to our other global locations throughout the year.

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Tuesday, June 19, 2018

LATICRETE Concrete Floor Coatings Help Make Dramatic Improvements to the Ascension Anglican School in Trinidad

LATICRETE Concrete Floor Coatings Help Make Dramatic Improvements to the Ascension Anglican School in Trinidad

June 2018

Many schools in Trinidad and Tobago suffer from lack of resources and are trying to execute their missions in less than desirable conditions. Project Care TT, a nonprofit organization in the region, founded in 2010 was founded to execute large scale design/construction projects at schools in need. They’re a coalition of volunteer construction workers, suppliers, clients and friends that have a heartfelt commitment to making a difference in the lives of the less fortunate in our society, with a focus on the YOUTH.

The project for 2018 was to make dramatic improvements to the Ascension Anglican School. This primary school lacked a cafeteria, any shaded area to assemble outside, and the upper level was an open area using blackboards as classroom dividers.

Ascension Anglican School in Trinidad

Over 1,000 volunteers in addition to 230 sponsors provided the materials, equipment and labor to:
Paint and create beautiful murals on the exterior of the school
Build a large awning off the side of the building for an assembly area 
Build a cafeteria (with a playful, Caribbean themed SPARTACOTE™ concrete floor coating)
Install many play areas
Add air conditioning in the entire school 
Install new windows in the upper classrooms
Build 5 new classrooms on the upper level  

Thanks to Ryan Ali, the SPARTACOTE applicator on this project who got us involved. We were happy to donate LATICRETE products for their floor coating systems to help give this school a fun and durable polyaspartic floor in their cafeteria. We’re committed to being a sponsor for these projects for years to come!

Applying the SPARTACOTE CHIP system (chips) to the concrete floor in the cafeteria

Top coating the floor with SPARTACOTE™ FLEX PURE™ polyurea sealer/finish

Ryan Ali of Sanitation Solutions and Atiba Logan of Badello Contracting finishing the SPARTACOTE resinous flooring system

The products used on this project were: 
SPARTACOTE™ FLEX SB™ Clear for the primer and body coats. 
The polyaspartic coating system used was the SPARATACOTE® CHIP™ system. The chips were ¼” decorative vinyl flakes from Torginol in red, yellow, orange, green, blue and purple. 
The top coat was SPARTACOTE™ FLEX PURE™ polyuria sealer/finish with traction additive.

Learn more about our resinous flooring system

Thanks to our customers, Ryan Ali, Managing Director of Sanitation Solutions, Trinidad and his crew for donating their time and materials and Atibal Logan from Badello Contracting helping with the installation. Special thanks to Wayne Hoerning, LATICRETE International Regional Manager for the Caribbean who also provided his expertise, time and help on the project! 

Organizers of the Project Care TT project after a long day of work.
Left to Right: Matthew Devaux, Marc Grosberg, Ryan Perkins, Joanna Rostant, Natasha Kelshall-Pantin, Anthony James and Nicholas Chandler

Monday morning, the reveal at the Ascension Anglican School

Outdoor cafeteria with SPARTACOTE polyaspartic floor coating system

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Wednesday, March 07, 2018

Treasure Coast Concrete Polishing helps create beautiful common areas in Port St. Lucie with SPARTACOTE Stain

New construction project – common area / gathering space
Port of St. Lucie, Florida
SPARTACOTE™ Stain job. 3,600 sq ft.

Treasure Coast Concrete Polishing is a family-owned polished concrete and SPARTACOTE coatings installer dedicated to superior workmanship and customer service. They are leaders in concrete resurfacing and pioneers in bringing the craft to the Treasure Coast.

The Port of St. Lucie, FL, had a new construction 3,600 sq ft gathering space that they desired to give a decorative concrete look and feel. Due to their track record of excellence in decorative concrete and referred to by the Port itself because of their superior reputation and workmanship, Treasure Coast Concrete Polishing got the job.

The project schedule that was demanding, requiring the Treasure Coast crew to work at night. Power was difficult to find due to it being new construction. The crew constantly had to run power to outside breakers in order to get the electrical required. They also had to enhance the crew size because of job site logistics and stringent project requirements.

Concrete surface prep is vital to any SPARTACOTE coatings job, and this one was no different. The crew began by grinding the surface by mechanical profile to an ICRI CSP 2, equivalent to about 40 to 60 grit sand paper. They cleaned and vacuumed the excess dust from the surface. After the prep work was complete, the crew was ready to apply the SPARTACOTE stain coating system.


After thorough surface prep, the new floor space was ready to accept the stain. The crew applied grey and black stain to the surface at a rate of 400 sq ft per gallon. The stain flashed off quickly, drying in mere minutes. Immediately following the stain application, the crew applied the SPARTACOTE™ WB EPOXY™ over the stain to help lock in the color. They allowed it to dry for four hours.

To complete the system, the Treasure Coast crew put down the top coat of SPARTACOTE™ Flex SB to the surface at a rate of 330 sq ft / gallon. The Flex SB is designed to give maximum work time while acting as an easy to place and versatile primer coat. To ensure high traction, the coatings crew employed SPARTAOTE GRIP 100 grit traction additive to the final clear top coat. This helps maximize slip resistance within the new space. 

The Treasure Coast project crew was able to deliver the job early and on budget. The Port of St. Lucie is very happy with the new SPARTACOTE Stain floor for their commons area. The Port plans to soon open the gathering space to the public.

Jeremy Benson
Treasure Coast Concrete Polishing


To learn more about our SPARTACOTE resinous and decorate finishes, click here or call us at 1.800.243.4788.

Friday, February 23, 2018

LATICRETE Australia “Drives” to Success During the ONE LATICRETE ONE TEAM Event

February 20, 2018

During 2018, ONE LATICRETE ONE TEAM events are being held throughout all LATICRETE global locations where executives of the company come to talk with our team members about the history, success, culture and future growth plans of the company. The main message is that LATICRETE, despite geographical distance, is ‘one’ team with the same vision, mission and values.

LATICRETE Australia Team

Last week, LATICRETE Australia hosted their event. It kicked off with presentations from Emma Tschannen, General Manager of LATICRETE Australia, Henry B. Rothberg, Sr. Vice President Training of LATICRETE International, and Faisal Saleem, Vice President of LATICRETE International.
Emma Tschannen, G.M. LATICRETE Australia

Emma Tschannen, G.M of LATICRETE Australia, welcomed our International guests Henry Rothberg and wife Sheila and Faisal Saleem as well as the Australian team to the One LATICRETE One Family event. The team joined in with Emma to welcome the guests in saying “We are one but we are many, and from all the lands we come, we’ll share a dream and sing with one voice, I am, you are, we are Australian”.

Henry B. Rothberg addressing the LATICRETE team

Henry B. Rothberg, Sr. VP of Training, then took the team through a series of questions that have been asked: Who are we? What are we going to do to move forward? When did it all begin? He told the story about an innovator and entrepreneur, the late Dr. Henry M. Rothberg, who started LATICRETE in the basement of his family home in the late 1950’s. He spoke about the challenges, the LATICRETE family culture and the future growth plans of the company. Henry thanked each team member for their commitment and spoke about the vital roles that every team member plays in contributing to the success and the growth of LATICRETE.

“I have to remind myself that where we are at LATICRETE today, around the world, is based upon people. I need to address everyone in the room, everyone in this room have all done a great job. Bottom line, thank you as each of you have contributed and made a difference – thank you!” – Henry B. Rothberg, Sr. Vice President of Training

Faisal Saleem, speach

Faisal Saleem, Vice President LATICRETE International, closed the presentation to the team speaking about the future and growth plans for LATICRETE International team including being the leaders in tile and stone as a single source provider of flooring systems from surface preparation, screed and hardeners, decorative, finishes, resinous flooring and complementary products.

“New products is one part of the plan; if you have a complete line of products, it’s not necessary that you will be successful. I think people, technical expertise / technical know-how and manufacturing processes is something that LATICRETE has, and will help us be #1 within the flooring space, beyond tile and stone.” – Faisal Saleem, Vice President of LATICRETE International

Team Build
The Australian team then participated in a team build session, called ‘Bridging the Gap’, where they broke off into groups to work together to create a ‘Super Highway’. Teams worked with materials they were given, such as pop sticks (ice-cream sticks), rulers, straws, string, glue gun, polystyrene cups and small cardboard. The goal was to create a ‘Super Highway’ which required bridges to be built between 6 tables, within a period of time. The group had to overcome hurdles which were given to them throughout the challenge, and required the team to adapt, communicate and work together to be successful. The ultimate test was to see if a remote racing car was capable of going across the “Super Highway” and the bridges that were built.

LATICRETE Australia team building 

The team pulled together and successfully built a “Super Highway” in which the racing car veered through the bridges without any difficulties. The bridges were all given various International Business Unit names, which symbolised despite geographical distance, LATICRETE is ‘one’ team with the same vision, mission and values.

The ultimate challenges through the team build and what every company is faced with on a daily basis is company structure, budgets, communication, team work, procedures and policies. It’s a company’s ability to embrace changes, challenges and adversities to reach the winning goal.

We look forward to sharing the visits to our other global locations throughout the year!

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Thursday, February 15, 2018

LATICRETE Anti-Fracture and Waterproofing Products Help Rejuvenate 50-Year Old Mural on St. Jude Chapel

Guest Author: Julie Richey, Mosaic Artist

Photo: Danny Fulgencio

The Genesis Mosaic on the façade of the St. Jude Chapel on Main Street in downtown Dallas was in need of repair to maintain its stability and restore its beauty. MIT professor Gyorgy Kepes’ 1968 mosaic was suffering from two major fractures, smaller cracks, and mildew under the surface. Julie Richey and Cher Goodson put together a team to complete the arduous task. Six weeks after beginning, the Chapel was ready to celebrate its 50th anniversary in 2018.

St. Jude Chapel
Photo: Julie Richey

The Fracture
This is an example of the state of the mosaic when we removed the silicone that was added years ago to stop the fallout of tiles.

Fractured mosaic
Photo: Julie Richey

Mapping the Tesserae
Clear mosaic tape was used to capture the andamento, or pattern of the tile before chiseling to remove tiles surrounding the fracture. Tiles were removed in six-inch sections.

Tile mosaic pattern
Photo: Julie Richey

The Fixers
The principal players involved in the restoration project: Cher Goodson, owner of Art Restorations of Dallas; Plano mosaicist Lynne Chinn of; Reverend Jonathan Austin, St. Jude Chapel chaplain; Julie Richey of Julie Richey Mosaics, and Callie Heimburger, conservator at Art Restorations.

The Historic Palette
We were so fortunate to have a long-time connection with Miotto Mosaics of Carmel, NY. Stephen Miotto is the godson of the founder of Venetian Art Mosaics Studios of the Bronx, NY, and when that business closed, he took over the stock of Italian glass tiles. This allowed us to pull colors from the same stock used to make the original mosaic. Venetian Art Mosaics Studios was responsible for several wonderful architectural mosaics created for Dallas institutions in the 1960s.

Removing the Crumbling Substrate
Callie and Julie use small stone chisels to remove the cracked and crumbling mortar. 

Removing crumbling mortar
Photo: Danny Fulgencio

It was understood when we embarked on this preservation project that there were possibly more areas damaged than appeared on the surface. We were disappointed to find a horizontal fracture invisible from the street, which traversed the two vertical fractures. This fracture was treated with the same care as the verticals. Fortunately it wasn't too deep.

Color Palette
We removed loose and damaged tiles surrounding the two vertical fractures. 140 distinct colors were counted in these two, thin cross sections. This didn't begin to quantify the colors on the outer reaches of the mosaic: malachite and lime greens, azures, violets, pinks, tangerines, and 24-karat gold leaf tiles.

Eliminating Mildew
Mildew growing behind the tiles forced many of them to delaminate. The fractures, most likely caused by the building's settling event, then leaked water due to improper flashing on the roof. Now that the roof has been repaired and the mosaic is not subjected to water damage from behind, the fracture is dry. The mildew was neutralized with a bleach gel.

The Curve
An interesting detail of the mosaic was the curve on the southern side of the façade. This area was almost completely covered in 24-karat gold leaf Venetian glass—beautiful—but very thin tile. The mortar here was very fragile. Attempts to prepare the surface for just a few tiles to be reseated resulted in twice as many falling out. We waterproofed the area and made an invisible repair.

Recreating the Sections
Once we carefully documented the areas to be removed, cleaned the tiles, and received replacements from the stock at Miotto Mosaics Studios in NY, we were ready to rebuild. Using both printed “before” photos of the mosaic and our iPads and iPhones (for easy enlargement of the details), we were able to identify original tiles and put them right back next to their neighbors. A classic example of ancient craft and modern technology working together.

Puzzle Time
Careful attention to color, shape, and pattern allowed our three “puzzlers” to rebuild the missing sections. The lids served as “trays” for each page of the rebuilt sections.

Beginning the Rebuild
Julie Richey begins at the bottom of the small fracture, replacing tiles from the pattern.

Placing the Anti-Fracture Membrane
We were fortunate to have a great local rep from LATICRETE International, the company that provided our mortars, grouts, and anti-fracture compounds. In this case, it was HYDRO BAN® Waterproofing / Anti-Fracture Fabric to the rescue. We coated the seams with HYDRO BAN® liquid applied waterproofing, then applied thinset and the custom-cut membrane. This provided a stable base for the replacement mosaic, and we are confident that the membrane will keep the old fractures at bay. 

Photo: Danny Fulgencio

Re-Piecing Begins
It takes three to accomplish this task: Callie on the right is working on the thinner fracture; the wider fracture requires a tracker (Lynne on the left) and a fixer (Julie in the middle) to keep the tesserae and patterns in line.

That Tile, That Spot
Highly detailed photos allowed the team to ensure the exact tiles, based on their characteristics, were put back in place.

The Red Wash
Conservator Callie Heimburger created a special “wash” of Indian red and burnt umber to unify the design by coloring joints and mortar to match the intensity of the glass tesserae. This process was used in the installation of the original mosaic in 1968. We know this because we found traces of the pinkish-red stain under the loose tiles.

Almost Finished
Once the replacement of tiles along the fractures was complete, it was time to spot-grout low areas, and clean and replace randomly missing tiles across the façade.

About the Artist
Texas artist Julie Richey has been making mosaics for more than 20 years, creating custom residential and commercial installations in the US, Italy, Spain, and Mexico. Her mosaics and sculptures have been exhibited across the US and in Italy at the biennial Ravenna Mosaico Festival and at the Orsoni Smalti Veneziani Foundry in Venice as part of the Orsoni Grand Prize for Mosaic in 2009.

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