Friday, January 08, 2016

Sound & Crack Isolation in Dubai

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LATICRETE CEO David Rothberg is seen here in Dubai at the Jumeirah Naseem Hotel construction site where 450 luxury hotel rooms are having marble installed with LATICRETE 125 Sound & Crack Isolation to control cracks transmitting through the expensive stone and minimize the amount of impact noise heard in the rooms below.

In the background is the world famous 7 star Burj al Arab Hotel - Rothberg and LATICRETE were on that project too back in 1999!

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Thursday, January 07, 2016

Season's Greetings


Wednesday, December 23, 2015

LATICRETE, a Proud Sponsor for the CWHF, Empowering 50,000 Women and Girls

CWHF Board Chairman Diane W. Whitney, 2015 Inductees Carolyn Miles and Indra Nooyi, Jeanne Martowski (accepting on behalf of Inductee Margaret Bourke-White), Honorary Event Chair & 2013 Inductee Linda Koch Lorimer, and CWHF Executive Director Katherine Wiltshire

Photo Credit: Allegra Anderson Photography

We're proud to help sponsor the 2015 CT Women's Hall of Fame 22nd Annual Induction Ceremony - "Connecticut Women - Global Impact".  The organization does a tremendous job of providing and recognizing role models for young women. This year more than 800 people gathered to celebrate the global impact Connecticut women are having across all fields including this year's 3 inductees: Pepsi's Indra Nooyl, Save the Children's Carolyn Miles, and the first female photographer for LIFE Magazine and American war photojournalist, the late Margaret Bourke White. Congratulations to these amazing women and the honorees!

Click below to watch their tribute videos:

About CWHF
The Connecticut Women's Hall of Fame works 365 days a year to educate, empower and inspire 50,000+ women and girls. They publicly honor the achievements of Connecticut women and inspire them to recognize the potential and dreams of others.

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Friday, December 18, 2015

Seen on Jobsite

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HydroBan and 4-XLT on Maiden Lane by South Street, NYC

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Thursday, December 17, 2015

JobSite Visit NYC

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5000 sq ft / 500 M2 of Laticrete SuperCap self leveling underlayment installed in 3+ hours in a New York City hospital undergoing renovations !

The Power of the Pump.

Click here for additional info

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Wednesday, December 16, 2015

Seen on Jobsite

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Jobsite in Australia

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Tuesday, December 15, 2015

LataPutty In India


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Tuesday, December 08, 2015

StainProof Grout ! In India.

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Laticrete product commercial developed by our team in India.

These commercials have been developed in the Hindi language and are then dubbed into various regional languages and currently telecast on local regional channels.

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Wednesday, December 02, 2015

Third Generation LatiFamily Member

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Message from Simon Meadow:

"I spent a few days with tech services and in the lab. Here are some pictures of me getting to work:

Mixing up some adhesives, 
setting up pull off test samples, 
smashing epoxy and tile to remove pull off test samples, 
in hard hat and neon gear deep underground in the new underground public transportation project! 

I went to several job sites with Royce. We also went to lunch with an old Chinese contractor with silver white hair and some hoop earrings. I had a massive bowl of fish head curry finally which I had been looking forward to trying."

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Tuesday, December 01, 2015

Video - Why Use a GOOD Tile Adhesive ?

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Monday, November 30, 2015

Photos from the Big 5 Expo

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Laticrete Middle East took the spotlight at the BIG5 construction show in Dubai, UAE this year as a Construction Solutions Partner. Laticrete Middle East maximized visibility with 2 booths - one indoor  and one outdoor. In addition Laticrete Middle Was was a Gold Sponsorship of the event.

The Laticrete logo was on display across the Dubai World Trade Center site on banners in front of each hall on the columns with pointing arrows in the main hallways.  In addition there were 3 Laticrete logo cubes at the main entrance, 2 electronic boards on top of the entrance from Trade Center Metro Station and 3 tower displays next to a rather large welcome sign across the World Trade Center Metro Station.

The Laticrete logo and message was prominently blazed by the Laticrete SUPERCAP truck in the outdoor Middle East Concrete area. The LATICRETE-SUPERCAP truck system made its International and Middle Eastern debut and generated tremendous interest from contractors operating in the UAE, Saudi Arabia, and Nigeria.

SPARTACOTE and SUPERCAP demonstrations were streaming live on the VIDEO WALL hanging above the indoor Laticrete booth so that booth visitors could get in on the action going on outside. 

Historically, the Laticrete brand is well received in the Middle East region. Visitors from far and wide, from Abu Dhabi and Saudi Arabia to Africa, spoke of the reputation and integrity of Laticrete waterproofng, adhesives, grout products and unique technical services. Our presence at the Big5 was a strategic move to launch the new product lines and to present our new Laticrete SPD products to the UAE and developing construction markets in the Middle East and African continent .

Laticrete International division management was active meeting with key players driving the UAE self-levelling market at the LATICRETE-SUPERCAP pavilion. The energy remained high throughout the week, visitors were inquisitive and showed active interest following demonstrations.

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Wednesday, November 25, 2015

End of Year Race Stats

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"Hi Everyone!

Hope everyone is doing well.

Here are a few end of year stats on Joey.  It was really a great season for him,  He continued to race at Bethel Motor Speedway in New York, Stafford Motor Speedway and of course, his home track of Waterford, CT.

Legend Pro Division:

National:  21st place out of 210 drivers.

State of CT:  3rd place out of 10 drivers in the Pro Division

Thursday Thunder:  4th place out of 35 drivers

Claimed 6 'Feature' wins and numerous top 5 finishes throughout the season.

The last race of the season was a 2-day race in October.  "Battle of the Sound" which was a huge race that drew old and new drivers from all over New England.  Saturday time trials (determined who would make it into the race) and Sunday was the actual race.  Joey did fantastic.  He placed 2nd in the trials (out of 52 cars!!) and started 7th in the actual race.  He got up to 4th place when he was hit from behind which spun him out and sent him to the back.  He managed to make it back up to 4th place (passing well over 21 cars) when his motor then had a malfunction which caused him to pull off the track.  Needless to say, we all knew he did fantastic.

Laticrete Racing was highly recognized throughout the entire racing season as it was announced at every win and top 5 finishes Joey had.

Next year will be an exciting year as the 2016 Nationals will be held in Waterford, CT.   Drivers from all over the world will be attending this.  Very exciting.

Again, we thank you for your support and we'd like to wish all of you a very Happy and Healthy Holiday Season.

Jen, Joe & Joey"

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Tuesday, November 24, 2015

More Incredible Mosaic Art

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Incredible Mosaic Work depends on Laticrete installation materials

Mosaic art by:

Don Macdonald
Symmetry Mosaics
PO Box 1733 Noosaville BC
Qeensland, 4566 Australia

0412 050 500


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Tuesday, November 17, 2015

Seen on the Streets of NYC

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Message & photo received from non-construction industry friend:

"A Street Level View from the Streets of NYC"

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