Monday, April 27, 2015

Hands On Training With The Guys From Marlin Tiles

The Guys From Marlin Tiles

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Friday, April 24, 2015

CTDA Supplier of the Year

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Message from 30+ year Laticrete Distributor:

Hi David, Henry and the rest of the Laticrete team,

Congratulations on this wonderful achievement!  We have always known you are the best supplier.  Now everyone else knows.

Congratulations again,

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Friday, April 17, 2015

PermaColor Select

Laticrete PermaColor Select demo on stage at Coverings

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Thursday, April 16, 2015

Laticrete Recognized !

Ron Nash (V.P Sales & Marketing N.America), Rob Smith (Director, Sales N.America)
 and Ed Metcalf  (President N.America)

This week at Coverings, LATICRETE was named Supplier of The Year for 2014 by the membership of the Ceramic Tile Distributors Association - the premier group of independent tile and stone distributors in North America.

This award is the result of blind balloting by CTDA members who named their top suppliers and ranked them in terms of innovation, quality, service and other  measures.

Just as LATICRETE has twice been ranked #1 by end-users in the bi-annual Clear Seas study, we have now been recognized and honored by key distributors. This is truly a rare distinction for us to have been so honored, and is a testament to the results of our teamwork and commitment to excellence.

Following are comments offered by Ed Metcalf in accepting this award:

"It is indeed a great honor to accept this award on behalf of all of my friends and colleagues at LATICRETE International.

We are 1500 individuals worldwide united in a common mission - to provide world class products and services to our clients and industry partners around the globe.

We consider it a humbling validation of our founding principles that the membership of the CTDA have selected LATICRETE as Supplier of the Year.

We highly value the true partnership and trust that we share with our clients, and strive daily to justify their longstanding support.

This award was earned by every LATICRETE team member who takes pride in their work - at every location - from our receptionists to our shipping clerks and to every person in every role in between.

These are the ones who have earned this recognition, and in their names I  gratefully accept it."

Congratulations to all and thank you for the commitment you demonstrate which accrues to our team's success.

Ed Metcalf
President, North America Division
LATICRETE International, Inc.

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Tuesday, April 14, 2015

Historical Photos - Laticrete Big Rig

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Monday, April 13, 2015

JobSite Prep

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Friday, April 10, 2015

What Is Wrong Here ?

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Thursday, April 09, 2015

See Us At Coverings !

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Wednesday, April 08, 2015

The RIGHT Grout for your Project

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Tuesday, April 07, 2015

Laticrete and Dessert Compared - A Short Vignette

Message from a friend:

In the outdoor atrium at the street level of the building housing my office, some large granite tiles (about 3' x 3') were being replaced today.  A bag of Laticrete Gold was standing there among industrial-sized buckets, a grinding wheel, and other tools, objects, and materials to be used for the job at hand.  These are all observable in the attached photograph.  I have set forth below the dialog in which I asked for permission to take this photograph.  

“Excuse me, sir,” I said to one of the two workmen on the job site.  He was standing behind his colleague, the latter of whom was kneeling at the side of the square depression into which a new tile was to be placed and placing dabs of a white paste on top of a neatly spread, dark brownish grey, thin layer of mortar.  The new tile is visible in the upper right hand corner of the attached photograph, and the depression being prepared for that new tile is in the upper left hand corner. 

"Sorry to bother you,” I apologized once I had the attention of both workmen.  

The white bag among the various objects on the job site observable in the foreground of the attached photograph was covered with neat blue lettering and the rectilinear logo I have learned to look for at any tile job I pass here in Manhattan or any other place in the world.  “Ahh!” I happily exclaimed to myself.  Pointing to it,  and making eye contact with the man standing, I asked “Is that Laticrete?"

“Yes,” the man standing replied.

“Is that stuff any good?” I went on to further ask.

“Yes,” he immediately responded.  “The best!”  

He was about to say something else, but then paused, seeming troubled by his very quick reply.  Another second or two passed by before he recanted.  "There’s only one better than it.”

“Really?” I said with an inquisitive tone. “What product is that?”

“It’s called ‘Platinum’.”  

Hearing that, the workman who was preparing the depression for the new tile, like a baker dabbing tufts of whipped cream on top of a chocolate cake, looked up to nod his agreement with his colleague’s comment about the Platinum product.  The kneeling man's quiet affirmation reminded me of how the always muted, 5’9” Teller silently indicates his agreement with his 6’6” partner Penn on a Las Vegas nightclub stage.

Looking at the bag and processing the fact that its label said “Gold”,  I said “Oh!  Platinum.  I get it!  I guess that is also from Laticrete.”

“Yes,” came the standing workman's ever quick reply.

“Do you mind if I take a photograph of it?”

“No. Go right ahead,” he said invitingly, while snatching the bag from the objects in which it was nondescriptly standing and moving it to a more prominent position by itself on the flat, ground-hugging cart that he and his partner were using for moving to and fro’ their building materials and tools.  “You can buy it at a place uptown,” and he continued to tell me the name of that place and its address.

But looking at the time on my smartphone – which popped onto its screen after I popped the attached photograph – I realized I was running late to my luncheon appointment, and the name and address of the tile place uptown bounced off my ears like a poorly shot basketball bouncing off the rim of a basket.

“Great!” I exclaimed.  “Thank you!”

I turned to continue on to my luncheon appointment, with the newly planted taste on my mind’s palate of a dessert of rich chocolate cake adorned with dabs of freshly whipped cream.

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Monday, April 06, 2015

Mystery Photo

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OK, What Is It ?

Friday, April 03, 2015

What Is It ?

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Thursday, April 02, 2015

Grout Game Has Changed

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Wednesday, April 01, 2015

THE Grout To Use

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