Ron Races

I received an email from Ron Munnerlyn our Laticrete Director of US Manufacturing.  Ron Races !

"A photo from this past weekend’s SCCA races in South Carolina.  Finished 2nd Saturday and had the pole position for Sunday, but finished 4th in the race.  Coming to Lime Rock in July!"

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Amber Tiles Kingsford Raffle

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Fantastic raffle running all month for a good cause.
Great prizes donated by Laticrete, Fernwood Roseberry, Dawa designs, Drytreat and Amber Kingsford
Drawing to be held on the 31st of May. 
Pop into the store and purchase a raffle ticket or 2! 
All proceeds go to the McGrath Foundation. Click here for more info on the McGrath Foundation.
Raffle tickets are $2 Each or 3 for $5.00
Amber Tiles Kingsford
12 Rainbow Street
Kingsford, South Sydney
Australia

Late Night Tile Install

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Commercial kitchen renovation

Hi Henry,
This is how we spent our Thursday night. Started at 10pm finished up at 7:30 am. Commercial kitchen renovation in Kahului, Maui. Existing kitchen floor was painted concrete. We degreased and grinded the floor. Then installed Metropolitan abrasive quarry tile with Laticrete 253R and grouted with Spectralock IG.
Setting tile at 2:30am Hawaii Time
Isaac Homza
www.higherstandardtile.com

Incredible Stone Basin !

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I received an email from a "friend in the stone industry"
Look at this magnificent solid rock crystal basin we created for one of our New York clients. We are all about customization. Our specialty is offering the professional community the opportunity to have Advent Design create true “works of art in stone” for their customers.
Call me directly to discuss your projects and how we can collaborate with you to create beautiful results.
David R. Luster
Advent Design International
576 Wyndemere Avenue
Ridgewood, New Jersey, 07450, USA
Office: 201-444-0426 
Mobile: 203-979-3885
www.adventstone.com

Our Message Globally !

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Click here if you would like a supply of these labels for your sampleboards, for your proposals, for your tile cartons.

Laticrete Sales & Marketing Tools

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Mosaic Fountain

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Message from a Laticrete Rep:
Dale and I ran into a mosaic artist, Tami Macala, in Santa Barbara.  She is very active in the artistic community here and created this fountain.  She used all Laticrete materials purchased from Tileco in SB. Beautiful work.
Jeff

All Cracked Up Mosaics
http://allcrackedupmosaics.com/meet-the-artist/

Viewing glow in the dark grout in a bright show room

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Hi Henry,
I stapled two HYDRO BAN shower system display boxes together and with a bit of cutting made a very effective viewer for the glow in the dark grout.
Simple and effective.

Very best regards
Huw
Eurotile Bermuda. 

A unique design component, LATICRETE SPECTRALOCK Dazzle adds metallic and "Glow-In-The-Dark" enhancements to SPECTRALOCK PRO Premium epoxy grout and SPECTRALOCK PRO epoxy grout. These high-end design elements offer limitless imaginative applications. 

• Use Dazzle on walls and floors. 
• Add a metallic look to plain tile and stone. 
• Accentuate metallic tiles, glass tiles, mosaics, stone and listellos with Dazzling color combinations. 
• Use Dazzle in your pools and spas. 
• Use Glow in your bathrooms, hallways and entryways. 
• For use in interior and exterior applications on floors and walls.

Learn more about our metallic grout.

Laticrete Swag

I received an email a few weeks ago:

Dear Mr. Rothberg,
I've been in the tile industry as a union tile setter for over twenty years. Using LATICRETE products almost every day and very happy with the performance. As a worker out in the field, any promotional products ( t-shirts,hard hats, safety vests) never seem to make it past the office workers or the truck drivers. So I figured I would try to go to the source. So I am making a request of any or all of the mentioned above. I am an XL t-shirt size.

So I sent a few LATICRETE items to Tom.  He sent me some photos:

Hi Henry, I promised to send pictures. I received your items and they are greatly appreciated. I am currently working at the new Bayer pharmaceutical headquarters in Whippany, NJ. We are using your 9235 waterproofing membrane, 86 Latilevel, 4-xlt thinset, and grouts. Thank you, please keep me on your list for the future. Thanks again, Tom 
OK, who else wants some LATICRETE "swag ?" - I need your shirt size, full name & UPS shipping address. Send me an email - hbrothberg@laticrete.com

LataFinish in India !

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Click here for more info

Linear Drain - Curbless Shower Install

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"Finished the Tampa FL curbless 12x24 tile shower installation with HYDRO BAN® liquid waterproofing membrane and a LATICRETE 48" linear drain."

Ceramictec Tile
Tampa, FL
www.ceramictec.com

LEED Platinum Projects - They DO Exist !

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LEED Platinum project in NYC

Read more - click here.

Motivation for the Week

Question: How can I show my customers I am better than the competition without just discounting my price?
Answer: Merely discounting prices won't make people think you're better – they'll just think you're cheaper. Deliver genuine value in your products/services and in the customer service you provide. Create marketing collateral that verifies the quality of your offerings. Provide a point of legitimate difference – expertise, quality, warranty,  service guarantees, after-sales support, or ongoing tips on how to maximise the value of your products/services. Testimonials create the inference of benefit by the customer.
 
Executive Wisdom by Ric Willmot, taken from an article published in Boom Magazine, June 2012.

Tile Guys In The Bahamas

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I went Cruising & Fishing with some Tile Guys a few weeks ago in the Bahamas.

2013 Total Solutions Plus Registration is Open!

The CTDA, NTCA, TCAA and TCNA invite you to attend the fourth annual Total Solutions Plus, October 26-29 in Bonita Springs, FL. Total Solutions Plus integrates each association's meeting into a single, industry-wide event, providing educational sessions tailored to meet the needs of distributors, contractors and manufacturers, unparalleled networking opportunities, and table top exhibits!

For more information about the exciting possibilities you will encounter at 2013 Total Solutions Plus and to register click here.

Interesting - and Important - Visitors to Laticrete Display at Coverings

Village Historic House Tour

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Greenwich Village Society for Historic Preservation

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On Sunday I went on a tour of incredible homes in Greenwich Village, NYC

From their website:

This tour of six remarkable Village homes, .... held on Sunday, May 5, 2013, promises hidden gardens, unparalleled art, and historic charm. Following the tour, join us for an exclusive after party at another wonderful Village space.
Highlights include: a stately Italianate home with superb historic moldings and floors discovered and preserved during its recent renovation; an airy and effervescent townhouse with a style as playful as the family that lives there; and an 1853 home with a minimalist, serene décor and an exquisite central staircase.
The annual spring house tour is a benefit to raise funds in support of GVSHP’s work to educate about and advocate for the distinctive character and irreplaceable architecture of our neighborhoods.