So Where Did The Name Laticrete Come From ...?

Henry,
Just thinking to myself , I was making some bullnose in the shop this morning for a job and my attention was brought to one of your banners I have hanging on the walls and the word "Laticrete", where did that word come from?

Stephen Maloney
Maloney Tile and Marble
Livonia, Mi.

www.maloneytileandmarble.com


Laticrete = Latex + Concrete .....!