Friday, June 22, 2018

ONE LATICRETE ONE FAMILY Event for Central America Goes the Distance

ONE LATICRETE ONE FAMILY Event for Central America Goes the Distance

June 20, 2018

The ONE LATICRETE ONE FAMILY event for the Central American teams was held at the LATICRETE plant in Costa Rica. With both our Honduras and Panama teams joining in via video conference, we had over 100 team members!

LATICRETE Costa Rica team
LATICRETE Honduras team
LATICRETE Panama team

During the day, LATICRETE executives shared photographs about the history of the company, its evolution, as well as key messages of our values and the great global family that we are. 

“From the bottom of my heart, I am proud of what this "family" has achieved. A winning team of more than 90 people in 4 countries of Central America” - Luis Alfonso Fernández, Director General of Central America

“When we invite people to work as a team, we always look for everyone to have or try to participate in an equal way, but we know that we are different. What we all saw at our ONE LATICRETE ONE FAMILY event in Central America was that everyone was very focused on their teams to do their best: a mosaic of representation of our company with the number one. The success of this event makes us think that we are going to repeat it in the coming years.” - Rivaldo Tiscoski, Regional Director, Latin America & Caribbean

David Rothberg, CEO / Chairman of LATICRETE International (2nd generation LATICRETE) addressed the teams live via facetime. In his message he said, “As a family, we will support your efforts to reach your personal and professional goals.  It is what families do.”

At the end of the presentations, the Panama and Honduras teams had a great team breakfast.  In Costa Rica the team worked on a mosaic project in which several teams created the LATICRETE logo and the word ‘1’ out of mosaics to reinforce that we are a family, a team and a heart that always looks for results. 

LATICRETE Costa Rica mosaic making activity
Completed mosaic projects

Employees had great things to say about the event:

“The ONE LATICRETE ONE FAMILY activity in Costa Rica was excellent! We learned about the history and trajectory of the company worldwide and the motivational talks of our leaders makes us feel proud to be part of the LATICRETE family. The event united us as a team and shows us that together we can achieve great things. I’m very proud to be a part of the event, the effort and work that we all do and of course belonging to the LATICRETE family." - Hernando Herrera González, Assistant of Research and Development Laboratory

“ONE LATICRETE ONE FAMILY helped me improve my contact networks with all LATICRETE business units, and reaffirm that I am in a global company that seeks to grow their employees personally and professionally. I hope to participate in more activities of this kind. It’s great to understand where we are going as a company. Thanks LATICRETE Costa Rica!” - Vivian Morales, Costa Rica Sales Advisor

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Thursday, June 21, 2018


A beautiful location, inspiring messages and team building activities made for a fun day during our ONE LATICRETE ONE FAMILY event in Mexico. 

June 18, 2018

We brought together over 50 members of LATICRETE Mexico, international team members and Henry Rothberg, Sr. Vice President of Training (2nd generation LATICRETE) and his wife Shelia for the 1-day event at La Warika, Huasteca Nuevo Leon, Mexico.


Henry Rothberg kicked off the day with a presentation discussing the value of belonging to a family owned company who believes their employees are part of the family. 
“Over the years LATICRETE has grown worldwide in an incredible way. We believe that this has been possible thanks to each of the people who work with us always in an ethical and responsible way. You are part of this success!" - Henry Rothberg, Sr. Vice President of Training

Henry B. Rothberg, Sr. Vice President of LATICRETE International

Henry’s sentiments were reinforced when both Ricardo Franco, Director General, LATICRETE Mexicana and Rivaldo Tiscoski, Regional Director, Latin America & Caribbean spoke. 
“In Mexico the concept of family is very powerful and extensive, and in our society, family in Mexico means, support. We do not see ourselves growing alone without ours. With the experience today, we understand much more what it means to be a LATICRETE family, where we support, care for and grow together.”- Ricardo Franco, Director General, LATICRETE Mexicana

Ricardo Franco, Director General LATICRETE Mexico

“We had a father and a mother who taught us to walk, talk, give us values and do things with a lot of ethics, now the LATICRETE family gives us the great opportunity to put into practice everything our parents taught us, follow our steps with A lot of honesty in line with the values of the company.” - Rivaldo Tiscoski, Regional Director, Latin America & Caribbean 

Rivald Tiscoski, LATICRETE Regional Director Latin America and Caribbean

During the day, the team got to participate in a series of team building activities. 
LATICRETE Mexico team building activities
  • Spot It – Each team member took a card with a different image on it and spoke to a colleague about what the image meant to each person. 
  • Paracaídas (Parachute) – the team worked together on raising and lowering the parachute to move a ball between the two parachutes. The exercise taught the importance of team communication and dynamics. 
  • Rally – this included several different activities such as: 
    • Find the LATICRETE company values in a word puzzle
    • One member of the team jumped 15 meters high
    • Filled in the missing words to complete the LATICRETET mission statement
    • Fill a container (with holes in it) with water and figure out how to stop the water from pouring out 
Fill a container rally team building activity
We had an amazing day of fun, inspiration and memories! 

We look forward to sharing the visits to our other global locations throughout the year.

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Tuesday, June 19, 2018

LATICRETE Concrete Floor Coatings Help Make Dramatic Improvements to the Ascension Anglican School in Trinidad

LATICRETE Concrete Floor Coatings Help Make Dramatic Improvements to the Ascension Anglican School in Trinidad

June 2018

Many schools in Trinidad and Tobago suffer from lack of resources and are trying to execute their missions in less than desirable conditions. Project Care TT, a nonprofit organization in the region, founded in 2010 was founded to execute large scale design/construction projects at schools in need. They’re a coalition of volunteer construction workers, suppliers, clients and friends that have a heartfelt commitment to making a difference in the lives of the less fortunate in our society, with a focus on the YOUTH.

The project for 2018 was to make dramatic improvements to the Ascension Anglican School. This primary school lacked a cafeteria, any shaded area to assemble outside, and the upper level was an open area using blackboards as classroom dividers.

Ascension Anglican School in Trinidad

Over 1,000 volunteers in addition to 230 sponsors provided the materials, equipment and labor to:
Paint and create beautiful murals on the exterior of the school
Build a large awning off the side of the building for an assembly area 
Build a cafeteria (with a playful, Caribbean themed SPARTACOTE™ concrete floor coating)
Install many play areas
Add air conditioning in the entire school 
Install new windows in the upper classrooms
Build 5 new classrooms on the upper level  

Thanks to Ryan Ali, the SPARTACOTE applicator on this project who got us involved. We were happy to donate LATICRETE products for their floor coating systems to help give this school a fun and durable polyaspartic floor in their cafeteria. We’re committed to being a sponsor for these projects for years to come!

Applying the SPARTACOTE CHIP system (chips) to the concrete floor in the cafeteria

Top coating the floor with SPARTACOTE™ FLEX PURE™ polyurea sealer/finish

Ryan Ali of Sanitation Solutions and Atiba Logan of Badello Contracting finishing the SPARTACOTE resinous flooring system

The products used on this project were: 
SPARTACOTE™ FLEX SB™ Clear for the primer and body coats. 
The polyaspartic coating system used was the SPARATACOTE® CHIP™ system. The chips were ¼” decorative vinyl flakes from Torginol in red, yellow, orange, green, blue and purple. 
The top coat was SPARTACOTE™ FLEX PURE™ polyuria sealer/finish with traction additive.

Learn more about our resinous flooring system

Thanks to our customers, Ryan Ali, Managing Director of Sanitation Solutions, Trinidad and his crew for donating their time and materials and Atibal Logan from Badello Contracting helping with the installation. Special thanks to Wayne Hoerning, LATICRETE International Regional Manager for the Caribbean who also provided his expertise, time and help on the project! 

Organizers of the Project Care TT project after a long day of work.
Left to Right: Matthew Devaux, Marc Grosberg, Ryan Perkins, Joanna Rostant, Natasha Kelshall-Pantin, Anthony James and Nicholas Chandler

Monday morning, the reveal at the Ascension Anglican School

Outdoor cafeteria with SPARTACOTE polyaspartic floor coating system

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