Friday, May 28, 2010

Being Competitive

In August of 2009 we launched the Laticrete Hydro Barrier waterproofing membrane product to aggressively compete at a lower price point with a superior value.

Up to now Laticrete Hydro Barrier was only available in a 3.5 gallon container. Starting 5/31/10 it will be available in a One Gallon container size covering 50 SF with two coats.

Laticrete Hydro Barrier varies from our flagship product, HydroBan, as follows:

Allows for flood tested in 24 hours at 70ºF (21ºC) or above
Requires the use of fabric in the coves, corner, and changes of plane and around drains for waterproofing only; (it is not required for anti-fracture applications)
Backed by the Laticrete 5 Year System warranty
Changes from a light blue to a darker blue when cured
Allows for foot traffic in 4 to 6 hours @ 70°F (21°C) 50% RH

The following attributes remain the same for both Laticrete Hydro Barrier and HydroBan.

Anti-fracture protection up to 1/8” (3mm)
GREENGUARD low VOC certified
IAPMO Approved as a shower pan liner
Extra Heavy rating per ASTM C627 “Robinson Floor Test”
Passes ANSI A118.10 and A118.12
Thin; only 0.020-0.030” (0.5-0.8 mm) thick when cured
Inhibits stain causing mold and mildew growth in the substrate with Microban® antimicrobial product protection
Single component
Paint roller, brush, trowel or airless spray applied
Lighter color for easier inspection
Safe - no solvents and non-flammable

If you have questions concerning this or other Laticrete waterproofing products, call or contact our Laticrete waterproof membranes product manager, Jay Conrod. (203) 393-0010 ext 320 or email:

For more info click here.

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