LATICRETE Philippines Hosts Plant Inauguration and ONE LATICRETE ONE TEAM Event

Big things were happening with our LATICRETE Philippines team last week! On January 10, 2018 they celebrated both the inauguration of the LATICRETE Philippines Plant as well as our ONE LATICRETE ONE TEAM initiative! David Rothberg, Chairman / CEO, Faisal Saleem, Vice President, Erno De Brujin, President / COO, guests from LATICRETE business units in India, Singapore, Malaysia and the United States as well as our team from the Philippines spent the day celebrating the milestones of LATICRETE Philippines.

During the plant inauguration, opening remarks were given by Mr. Ruben Ong, President LATICRETE Philippines, followed by speeches by Faisal Saleem, Erno De Brujin and David Rothberg.

Ruben Ong, President LATICRETE Philippines

David Rothberg, Chairman / CEO, LATICRETE International

A ceremonial toast with Mr. Ong, Mr. Saleem, Mr. De Brujin and Mr. Rothberg was held followed by the ribbon cutting, blessing and coin tossing. 

“It was the most auspicious and comprehensive grand opening for a LATICRETE factory I have ever seen!  The Feng Shui and dragon/lion ceremonies were first rate.  All of the elements of the event were ably executed by The Ong Family and Team LATICRETE Philippines.” – David Rothberg, Chairman / CEO

Erno De Brujin said, “We currently have manufacturing companies in 15 countries and commercial activities in more than a 100 countries and on all continents. Our presence in Asia is particularly very strong with companies in India, Singapore, China, Malaysia and the Philippines. To have a manufacturing facility is our ultimate commitment to the market and therefore we are very happy to host you here at this inauguration. With this factory we create employment and we are able to produce product specifically for the local market, according to local needs and standards and with local raw materials.”

Later that evening the team got together for the ONE LATICRETE ONE TEAM event. This initiative, which is traveling to all of the LATICRETE business units throughout the globe this year, allows employees to learn about the history of the company, culture and future growth plans of LATICRETE. 

LATICRETE Philippines

Erno De Brujin, President / COO, LATICRETE

LATICRETE executives spoke to the group about the importance of our entire LATICRETE team in all of our business units working together for "One Dream, Together as a Team". Mr. Ong left them with this message, "When the going gets tough, the tough gets going" quoted by Joseph Kennedy.

Over 50 of our team members engaged in several team building activities including giant Jenga and Minefield.

David Rothberg, LATICRETE playing Jenga

In the strategy game of Minefield, the objective is to get as many members across the obstacle course as possible. One member is blindfolded while the rest team gives them directions to pass through the course without stepping on a single obstacle. If they step on an obstacle, he or she sits out, and the next member goes. Whichever team gets the most players through the course within the time 10-minute time limit, wins.

It was a great time by all including the winning team shown below.

They enjoyed the rest of the evening emceed by 2013 Miss World Philippines and 2nd Princess Ms. Zahra Saldua.  

Ms. Zahra Saldua, 2013 Miss World Philippines and 2nd Princess

Several team members performed a dance routine with songs from a 1990's mix and "DAHIL SAYO" by Inigo Pascual which means "Because of you".

Thank you to everyone who attended our plant inauguration and team event!

Stay tuned later this week for coverage of events in both China and Middle East / Africa. 

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