On January 14, 2018 over 85 LATICRETE team members from the
Middle East and Africa got together to participate in the ONE LATICRETE ONE TEAM event held at Rixos Bab Al Bahr, Ras Al
Khaimah, United Arab Emirates.
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| LATICRETE Middle East and Africa |
David Rothberg, Chairman/CEO of LATICRETE International
arrived and was met by a special team of Kandura performers, dressed in the
local attire dancing to the tunes of a traditional Emirati song, in true form
of a customary Emirati welcome.
The event kicked off with Ritesh Singh, General Manager,
LATICRETE Middle East, sharing a video presentation of the journey and history of
how LATICRETE started off in Dubai and grew as a successful business enterprise
across the Middle East and Africa, while highlighting several iconic projects that
the team has been a part of.
“It is said that the future belongs
to those who can see it, and I wholeheartedly believe in it. The future of any
business also lies in its ability to develop and sustain customer
relationships. Beyond just the monetary significance, being customer centric is
key to nourishing a growing business.” - Ritesh Singh, General Manager,
LATICRETE Middle East
A highlight of the day was another video that Mr. Singh
shared with the group of all the employees coming together chiming in with the
phrase One LATICRETE One Family, in
their own unique way and in different languages conveying the importance of the
theme of the event, “ONE LATICRETE ONE TEAM”.
Mr. Rothberg spoke to the group (with the help of Faisal
Saleem, VP LATICRETE International, translating into Hindi) the journey of
LATICRETE throughout the past 61 years into a truly global company.
“As this is the beginning of the
New Year, I challenge everyone in the LATICRETE M.E. team to set big goals and
to put those goals in writing. If it’s in writing and you give it to someone to
hold you accountable, you’ll be amazed at what you can accomplish.”
– David
Rothberg, Chairman/CEO of LATICRETE International, Inc.
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| David Rothberg and Ritesh Singh of LATICRETE |
Team building fun was next on the agenda! Eight teams formed
to take part in “Chinese Whispers”, “The Perfect Square” and “Build a Building”
activities.
“Chinese Whispers”
A twist on the “Chinese Whispers”, or “telephone” game
adopted where instead of whispering messages to their neighbor, they used
actions instead. This made it a ton of fun for all playing and observing the
game! The objective was to understand the implications of one’s actions and the
need to listen attentively. It reminded the participants, just how quickly a
message can be changed into something completely different when it is passed
between even a few people. It educated the team to be mindful of what information
is spread, given the fact that what is said or done, can have a negative impact
on the individual or business that is being talked about.
“The Perfect Square”
The second activity, “The Perfect Square” each team stood in
a circle and blindfold themselves. The objective was to form a large, perfect
square with the rope, using its entire length. When the team had reached a
consensus that they have formed the square, they call out “Perfect Square” and
the results were inspected. The objective was for team participants to realize
the importance of being able to get a clear mental image of the end result. It
also demonstrated how empowering one’s teammates, contributed to goal
attainment. Being blindfolded, the key was communication and the ability to
work together as a team to achieve a favorable result.
“Build a Building”
The third activity, “Build a Building” each team was given
the same set of tools, flipchart, foam board, masking tape, tennis ball and
markers, to build a building. Using these tools, the teams had to first draw
out and then construct a freestanding structure that had to be transported to
the stage without falling apart. They then presented their project with a solid
marketing plan to prove that their development was the best. The objective of
the game was to understand strategy, planning a project, managing resources and
collaborating to achieve a common goal, under the pressure of a tight
timeframe.
Congrats to the winners, SUPERCAPTAINS, for their innovative
idea, construction, teamwork and collaboration, marketing and presentation of
their overall concept.
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| Winners of Building a Building team building activity |
“As a company we see great
potential in the Middle East and African markets. I’d like to wish the
LATICRETE Middle East team good luck in all their efforts for the coming year
and beyond.” – Faisal Seleem, VP LATICRETE International
We love that our team members are enjoying these events!
#laticrete #1laticrete1team #laticretehistory
#laticretecareers #bestplacetowork #teamwork #family #workfamily #diversity
#teambuilding #workethic #values
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