Surfaces Tradeshow 2013

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Henry and David Rothberg, 

Second Generation LATICRETE 

LATICRETE International is a family-owned, world-wide manufacturer and marketer of globally proven construction solutions used in residential, commercial and industrial applications. For over 50 years LATICRETE has provided the technology, products and experience to make innovative, permanent installations and repairs for the construction market. Architecturally specified and professionally endorsed by contractors, LATICRETE people and products offer a dedication to quality that results in globally proven solutions for virtually every application.

The 50-plus year history of LATICRETE International is shaped by numerous industry firsts. Among our many pioneering achievements are:
- The creation of thin-set adhesives 
- The creation of thin, load-bearing waterproofing membranes 
- The development of sound and anti fracture mats and one step adhesive mortars 
- Industry-leading technical services & support 
- Achievement of low-VOC GREENGUARD certifications
- Introduction of the comprehensive MVIS system for the installation of adhered masonry veneer
- Establishment of the LATICRETE SUPERCAP joint-venture, providing a cost-effective method of finishing new concrete or capping existing slabs

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