Wednesday, February 29, 2012

Coming April 1st - HYDRO BAN Pre-Formed Shower Components

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LATICRETE HYDRO BAN Pre-Formed shower components for a comprehensive tile and stone shower installation system for residential and commercial applications.

Backed up by in-depth LATICRETE technical support and covered by a comprehensive System warranty!

Learn more about our shower installation system components. 

Tuesday, February 28, 2012

Stone Installations

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Incredible productivity when installing stone and large module tiles on walls and facades.
Comprehensive technical support and individual project consultation service available - click here.
Additional information available - click here

Monday, February 27, 2012

BBQ For Dinner ?

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My BBQ books library has grown thanks to a friend.  Thank you Jonathan !

Educational & Industry Training Programs - Globally

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We are committed to Training & Educational Programs Globally
An example: Our Training & Educational Programs in Australia - for Tilers, Tile Contractors, Tile Shops, Architects. Send an email to or visit our website for more information or for an invitation to attend !
In the USA & Canada for information send an email to or click here to visit our website for more information or for an invitation to attend one of our programs !

Sunday, February 26, 2012

Hands On Training

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Laticrete offers a range of Classroom & Hands-On Training programs
Click here to view more info
Click here to request an invitation to a Laticrete training event

Saturday, February 25, 2012

Spot Bond Method

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Latapoxy 310 provides incredible productivity when used for installing large module tile and stone on facades and walls.
Click here for more information.

Thursday, February 23, 2012

We Will Write Specs For You

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Wednesday, February 22, 2012

HYDRO BAN Research and Sales

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Dr Patel with Nick Collett

Dr Patel, LATICRETE Australia R & D Chemist chats with Nick Collett LATICRETE Queensland Technical Service Representative regarding ongoing Australian testing and Quality Control endeavors.  They are examining test sample preparation of LATICRETE HYDRO BAN thin, load bearing waterproof membrane.  

Globally, HYDRO BAN is part of the comprehensive LATICRETE System of Tile and Stone installation materials.  

From the grout in the face of the tile work – available in a rainbow of colors – to the thin, high strength, shock & chemical resistant adhesive behind the tilework to the thin waterproof membranes used in wet areas to the sound control materials used in high & medium rise construction the LATICRETE System offers the Architect, Engineer, Builder, Tile contractor  global technologies that are field and jobsite proven for over 50 years around the world.

Tuesday, February 21, 2012

Dazzle Me - Dazzle Your Customers & Clients

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Dazzle Your Customers & Clients with the Dazzle version of SpectraLOCK StainProof Grout
More info - click here
Click here to request a Dazzle brochure

Monday, February 20, 2012

OK, What Is It ?

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Mystery Photo Contest #7 - What Is It ?
Send answers to

Laticrete 4-XLT Installation

Forum posting by a tile contractor:
"Finished a mini subway Carrara marble backsplash tile installation today in Clearwater, FL"
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Click here to read the full John Bridge Tile Forum posting

Sunday, February 19, 2012

Seafood For Lunch Today

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I enjoyed an assortment of fresh seafood for lunch today at the Sydney Australia Sea Food market.
SFM is the largest market of its kind in the Southern Hemisphere and the world's second largest seafood market in terms of variety outside of Japan. A working fish market, SFM sources product both nationally and internationally and trades over 14,500 tonnes of seafood annually - with up to a hundred species traded every day.
Sydney Fish Market hosts a virtual festival of seafood every single day.

Cracked Tile - Why ?

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Low Compressive Strength Tile Mortar Installation
Results in Cracked, Crushed Tiles
When tiles are installed with low compressive strength tile mortars in moderate or heavy duty traffic areas cracked or crushed tiles can be the result.
Specify and install tiles with suitable, durable, load bearing tile installation materials.
Specify or chose the Laticrete System. Proven long term performance across the USA & North America and Globally.
Technical or installation questions ?  We'll provide Jobsite visits, written specifications, architectural details and installation recommendations to insure long term performance of tile and stone on your project.
Click here to request technical support or call 800 243-4788. Globally call +1 203 393-0010 ext 235

Saturday, February 18, 2012

New Laticrete Melbourne Australia Warehouse

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New Laticrete Melbourne Australia warehouse
The Laticrete warehousing and training centers infrastructure in Australia continue to grow to better support the needs and requirements of the Australian, New Zealand & regional Tile Industry.
Extensive in-depth inventory insures ready access to Laticrete materials and methods.
A large array of Laticrete productivity enhancing products immediately available.
More information regarding Laticrete Australia on the Laticrete Australia website - click here and on the Laticrete Australia Blog - click here.

The New Laticrete Guy, Jack

Jack Hamilton, Skilled & Experienced Tile Installer

We welcome Jack Hamilton to the Laticrete California Team as the new Contractor Sales Representative in the San Diego and San Bernardino areas. 

Jack started in the tile industry 20 years ago working for his brother installing tile. For the last 10 years he has run his own tile installation company, Hamilton Tile and Stone. For the last five years, during his free time, Jack works as a tile installation advisor at the John Bridge Tile Forum -
Jack has been married for 20 years to his wife, Janelle. He has 3 children, a daughter, 20 years old, and 2 sons who are 16 and 18 years old.  He enjoys golfing and exploring nature. 

Jack and his experience and expertise are available to you to support your efforts to create beautiful and durable installations of tile & stone. Phone: (203) 671-4414, email:

Laticrete Big Rig

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Laticrete SuperCap truck at World of Concrete exhibition
Fast Self Leveling Underlayment placement for large areas
Click here for more info

Friday, February 17, 2012

Tile Facade in the 1970s

Architect Christopher Brookes
Sydney, Australia
Close up view - Esso Building
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In the late 1970s 5 of the 7 tallest buildings in Sydney Australia were clad with tile.  All 5 were installed with Laticrete materials.
This week I was making "cold calls" on architects to update their color selection library info with one of our Laticrete Australia reps in Sydney.
During one of these calls we met an architect who was the project architect for the Esso building in Sydney in the 1970s!
He showed us a range of project photos !  A beautiful tile facade. I had the pleasure of visiting and spending time with Christopher Brookes of Brookes Associates Architects.  Chris was the Project Architect for the Architectural firm that designed this building.
For over 50 years, from the Arctic to the Tropics, from San Francisco to Sydney, Architects have depended on The Laticrete System for permanent, problem-free long term installations of tile and stone.  Facades, Veneers, Cladding, Swimming Pools, Commercial & Industrial Floors.

Monday, February 13, 2012

Travels In Australia

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Sunday, February 12, 2012

Coke & Laticrete

Why are Coke & Laticrete alike ?
Email your answer to

StainProof Grout

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StainProof Grout display with incredible potential - better grout for the customer, better profit for the tile distributor and the tile installer. a win-win-win situation.
More info - click here